3 tips for doing local SEO in 2019

[suchona.kani.z]

SEO is time-consuming, especially if you're just starting out. There are tons of tutorials on the internet and in libraries, and with so much information, you may not even know where to start. Start locally .

Local SEO is a great way to gain visibility for small businesses that can't compete with corporations with huge marketing budgets.

User distance is key
Location has a big impact on search results. According to research by the American agency Moz, 90% of marketers believe that Google will at least sometimes give preference to nearby sites over higher-quality sites .

The specific search algorithms are Google's trade secret. However, from time to time, Google will reveal what factors it considers, leaving marketers to guess the rest. Officially, Google focuses on three factors :

Relevance
Distance
Familiarity
The first two factors are given, the third you can influence overseas chinese in europe data as part of your marketing strategy.

I WANT HELP WITH SEO

Don't be mysterious and tell Google everything
You need the user to receive as much information as possible, clearly and concisely. Google places most of the information about the company in the so-called knowledge panel .

This panel appears in almost 40% of searches abroad . Almost half of the marketers surveyed recommend filling out FAQs, news and other secondary information, which they believe has an impact on search results. 91% of marketers think that reviews and how customers rate you also have an impact.

Examples of a well-filled panel:

A properly completed knowledge panel will support local SEO

This is what local results look like on the map

How to get started with local SEO
You need to start with 3 steps:

On the website, please indicate:
Description of services (Use relevant keywords for description)
Address
Exact address
Local area designation
Description of the trip
Create a profile on Google My Business and fill in all the required information, including photos.