Improve your technology to find customers beyond trade shows

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Digitalisation is the key word. Your potential customers are increasingly digitalised. They are no exception in a world where we are all connected to the internet , all the time, to do everything. And even more so now, when the COVID-19 crisis has transformed our lives and our way of relating to others.

Continuing to think of a sales strategy based on chile mobile database trade fairs or personal contacts is becoming obsolete: your buyers are hyper-connected and demand a large amount of information during the pre-purchase process.

If they do not want to be left behind, industrial companies must have included inbound marketing strategies in their marketing plans in 2021. Only in this way will they approach that new customer and generate more leads and therefore more sales .

2. Improve sales cycle efficiency
We have already seen that the sales cycle in the industrial sector is complex and long . Your potential customers take a long time to make a purchase decision. Why? Among other reasons, because they look for a lot of information, they do not make compulsive purchases, they get informed, they investigate, they compare. If you want to attract them, you have to earn their trust. This means accompanying them throughout the entire purchasing process to advise and educate them while they are searching for that product or service they need.

To do this, one of your best options is to offer technical content that educates engineers and helps them advance their professional skills . If your content becomes a resource for them to learn and improve, you will build a stable base of loyal customers in the long term.