The best solution: testing storylines
Posted: Sat Dec 21, 2024 4:32 am
Make a list of the three to five most heard purchase motives. Develop a specific campaign for each motive that shows how well your idea fits the purchase motive: a storyline.
Series of videos
This can be quite extensive, for example a series of short YouTube videos with click-throughs to matching landing pages. Test with different target groups to see where your campaign performs best. You are trying to appeal to someone's motivation, so a Facebook ad with some varying copy and images is probably not good enough.
Again, know what you want to judge the storylines on. After your tests, you need to determine which ones were effective and which ones weren't, and you want to do that based on data.
There are plenty of examples; especially on social channels, you are addressed with different sponsored messages by the same brand.
Phase 3. Use other people's networks and avoid high marketing costs
Now that you have an idea of your most interesting target group and what message goes with it, it is time to seek them out in large numbers. Fortunately, there is a good chance that your target group is already gathering in one way or another, or is being gathered. For example, OneFit is busy enticing all kinds of sports enthusiasts to try different sports (interesting for Kicks!). If you can use other people's networks in a smart way, you will come into contact with a large part of your target group in one go.
A well-known example of a company that used someone else's network (although not very politely) is AirBnB . Useful tools to find out where competitors get their web traffic from are SimilarWeb and SEMrush .
Stage 4. Let others spread your story
Let someone else spread your story, indonesia telegram data preferably someone with some authority in your target group. This could of course be a social influencer, but just as well a local news medium, a well-known store or a trade magazine. Or better yet: have your customers spread your story for you, but you can write a separate book about that.
A 'relaying' party also wants to get something out of this. Perhaps they can make a unique offer to their supporters on your behalf, or perhaps they want financial compensation. Think carefully about how you would like to work with someone else. Here are a few examples for inspiration, from small to very large: Kicks and a local news medium , Red Bull and GoPro , or RTL and Dr. Oetker .
Start with a sponsored post promoted with a small budget to get a good feel for the potential of the collaboration.
Most importantly: experiment
Experiment before you go all in. At product level, but also when it comes to distribution. Especially when you are not growing as fast as you hope, you want to find out what the cause is. At Kicks, using someone else's network and authority turned out to work much better than advertising yourself. Football is something social, you play it with other people and in our case often with people you don't know (yet). Then you need someone you trust who says: 'this is fun, these people are coming, join in.' We can put that in an advertisement ourselves, but that is less credible.
Series of videos
This can be quite extensive, for example a series of short YouTube videos with click-throughs to matching landing pages. Test with different target groups to see where your campaign performs best. You are trying to appeal to someone's motivation, so a Facebook ad with some varying copy and images is probably not good enough.
Again, know what you want to judge the storylines on. After your tests, you need to determine which ones were effective and which ones weren't, and you want to do that based on data.
There are plenty of examples; especially on social channels, you are addressed with different sponsored messages by the same brand.
Phase 3. Use other people's networks and avoid high marketing costs
Now that you have an idea of your most interesting target group and what message goes with it, it is time to seek them out in large numbers. Fortunately, there is a good chance that your target group is already gathering in one way or another, or is being gathered. For example, OneFit is busy enticing all kinds of sports enthusiasts to try different sports (interesting for Kicks!). If you can use other people's networks in a smart way, you will come into contact with a large part of your target group in one go.
A well-known example of a company that used someone else's network (although not very politely) is AirBnB . Useful tools to find out where competitors get their web traffic from are SimilarWeb and SEMrush .
Stage 4. Let others spread your story
Let someone else spread your story, indonesia telegram data preferably someone with some authority in your target group. This could of course be a social influencer, but just as well a local news medium, a well-known store or a trade magazine. Or better yet: have your customers spread your story for you, but you can write a separate book about that.
A 'relaying' party also wants to get something out of this. Perhaps they can make a unique offer to their supporters on your behalf, or perhaps they want financial compensation. Think carefully about how you would like to work with someone else. Here are a few examples for inspiration, from small to very large: Kicks and a local news medium , Red Bull and GoPro , or RTL and Dr. Oetker .
Start with a sponsored post promoted with a small budget to get a good feel for the potential of the collaboration.
Most importantly: experiment
Experiment before you go all in. At product level, but also when it comes to distribution. Especially when you are not growing as fast as you hope, you want to find out what the cause is. At Kicks, using someone else's network and authority turned out to work much better than advertising yourself. Football is something social, you play it with other people and in our case often with people you don't know (yet). Then you need someone you trust who says: 'this is fun, these people are coming, join in.' We can put that in an advertisement ourselves, but that is less credible.