7 tips to get started with emailing
Posted: Tue Feb 18, 2025 4:57 am
Newsletters have earned a bad reputation, but if you go about emailing smartly, no one will say that your newsletter is annoying and useless, on the contrary. Well-managed email marketing is one of the most effective sales channels .
What you need to know before you start emailing
Why start?
Ask yourself: why do I want to send newsletters? If your main reasons include providing interesting information, selling and, above all, entertaining, you're on the right track. So let's get to work on your strategy!
How to collect contacts?
Offer your customers something in return for subscribing to your ig database newsletters, promise them something (of course, something you can keep in the end). A nice bonus could be a discount on goods or an e-book with useful content.
TIP: How to offer a gift for signing up, plus segmentation. In the example, the login form of our client, the Vivobarefoot brand.
Subscription with bonus - Vivobarefoot
Data protection, there must be order!
Did you know that if you want to start emailing, you are required to register with the Office for Personal Data Protection ? In addition, each newsletter must contain a link to immediately unsubscribe and the registered office of your company.
Which newsletter sending tool is right for me?
Before making the final choice of a mailing tool, ask yourself: how large a database will I be sending to, what is the deliverability, automation options, personalization, and price ? The most commonly used tools are: Silverpop, MailChimp , Smartemailing, or also Aweber, Contactology, or Sendloop.
TIP: At AITOM we use MailChimp, which is technically sound, can do a lot, is intuitive, and the price for mailing is favorable.
Email tool Mailchimp
The content of my newsletter will be…
Get inspired by the newsletters you receive and open regularly (because their content is so appealing to you). Send only what you would want to read yourself. Be careful about the ratio of graphics to text, write concisely and clearly . Avoid purely graphic newsletters, the most commonly used email applications have images blocked anyway.
What emails do I want to send?
Send both sales and help emails, sharing your secret tips, tricks, or how-tos. The optimal ratio is 3 sales emails to 1 help email. Send your customers articles, videos, advice, tips, and how-tos!
TIP: Get inspired by others! We like Heureka newsletters, they are helpful, have a twist and undoubtedly sell.
What you need to know before you start emailing
Why start?
Ask yourself: why do I want to send newsletters? If your main reasons include providing interesting information, selling and, above all, entertaining, you're on the right track. So let's get to work on your strategy!
How to collect contacts?
Offer your customers something in return for subscribing to your ig database newsletters, promise them something (of course, something you can keep in the end). A nice bonus could be a discount on goods or an e-book with useful content.
TIP: How to offer a gift for signing up, plus segmentation. In the example, the login form of our client, the Vivobarefoot brand.
Subscription with bonus - Vivobarefoot
Data protection, there must be order!
Did you know that if you want to start emailing, you are required to register with the Office for Personal Data Protection ? In addition, each newsletter must contain a link to immediately unsubscribe and the registered office of your company.
Which newsletter sending tool is right for me?
Before making the final choice of a mailing tool, ask yourself: how large a database will I be sending to, what is the deliverability, automation options, personalization, and price ? The most commonly used tools are: Silverpop, MailChimp , Smartemailing, or also Aweber, Contactology, or Sendloop.
TIP: At AITOM we use MailChimp, which is technically sound, can do a lot, is intuitive, and the price for mailing is favorable.
Email tool Mailchimp
The content of my newsletter will be…
Get inspired by the newsletters you receive and open regularly (because their content is so appealing to you). Send only what you would want to read yourself. Be careful about the ratio of graphics to text, write concisely and clearly . Avoid purely graphic newsletters, the most commonly used email applications have images blocked anyway.
What emails do I want to send?
Send both sales and help emails, sharing your secret tips, tricks, or how-tos. The optimal ratio is 3 sales emails to 1 help email. Send your customers articles, videos, advice, tips, and how-tos!
TIP: Get inspired by others! We like Heureka newsletters, they are helpful, have a twist and undoubtedly sell.