So, understand that the closer to the top a page is, the more relevant it will be for that search. To do this, every time a user performs a search, these algorithms search the index and analyze several ranking factors — it is estimated that there are more than , but google does not reveal exactly what they are.
All of this happens in just a fraction of a second, so that the architect data user has the answers as quickly as possible.understand users' searches, considering that words have different meanings and that people use natural language when searching. A recent update to the algorithm, called bert, has made this understanding even more sophisticated (we'll talk about it later).
Then, the algorithm matches the search term with the content of the pages. It is at this point that it searches the index for pages indexed for that keyword. When this match occurs, it means the page is relevant to that query. So, it's time to sort these pages in an order that is relevant to the user.