We recommend considering placement in channels with an ER of at least 15–20% with a subscriber count of up to 50,000 people. An indicator below this value indicates that the channel is not read or the subscribers are inflated, as is the case with a very high ER, close to 100%.
CPV — the cost per view of one publication. There is no specific algorithm by which you can cut off channels with high cost, as it depends on the popularity of the channel and the blogger. As a rule, the higher the ER, the higher the cost of placement and, accordingly, the CPV. But some administrators can artificially inflate the cost. You can check its adequacy in three ways:
Compare with similar channels by topic, number of subscribers and ER.
Check using analytical services (for example, TGstat, Telemetr).
Estimate the average CPV by topic. For example, we use our own kazakhstan mobile database table with indicators for a large number of Telegram channels of different topics - we constantly update and supplement it in the course of working on channel analytics.
As for the client's budget , we estimated the cost of placements on each Telegram channel and eliminated those that did not suit our price.
As a result, we selected eight channels for placement in July and three channels for placement in August. We launched one seeding in each channel, placing 11 posts in total in two months. Each of our posts was displayed for 24 hours and then deleted.
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Processing texts for crops
minimum cost of lots,
mortgage from 0.1% for the entire period,
The residential complex is surrounded by four metro stations.
It was important for us that the material not only described the advantages of the project, but also met the needs of the channel audience. We proceeded from the fact that each audience needs to be communicated with in its language. The audience that is subscribed to channels about investments and finance is probably interested in:
investments,
shares,
cryptocurrency,
investing your capital in something.
Accordingly, this audience needs to be presented with an offer from the point of view of a profitable investment: indicate that this project is profitable for investment, provide arguments why this is so (start of sales, reliable developer, good location, etc.).
So we wrote a text under the title "Is it worth investing in real estate in 2022?", which talked about the project from the point of view of a profitable investment of money.