These new functions will add a lot of power for the analyst to be able to investigate questions that were not previously possible within Discoverer.
A fictitious fashion retailer, Madison Island Fashion, (based on the Magento Demo Store) plans to open a new store in London. Marketing is tasked with drumming up interest for the opening event. The marketing team plans an automated multichannel campaign that should trigger certain activities based on customer behaviour along their journey.
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Campaign planning
The new store opening campaign contains cyprus phone number four main campaign steps, each including different channel communications. Firstly, Madison Island plans a Facebook awareness campaign for the new store, followed by a postcard mailing to customers and prospects living in the catchment area with an introductory money-off voucher. On the day of the store opening, visitors who come into the store should be welcomed by a triggered mobile push notification. Those that don’t have the time to visit on the day should receive an email with an offer and a prize draw. Finally, a follow-up step must take place, based on a three way behavioural split resulting in three tailored messages.
In the campaign management tool, the complete marketing process “All-in-one” looks as follows with 4 distinct steps: 1) Awareness 2) Pre-Store opening 3) Store opening 4) Post-opening follow-up.
In the first step Madison Island plans a Facebook post that is designed to create awareness of the new store opening and to stimulate engagement. The following screenshot shows the creation and delivery step in the campaign, followed by a three-way split based on social responses: ‘Like’, ‘Shared’ and ‘Commented’ (useful for further Facebook activities).