What happens when you tell a stronger social ROI story
Posted: Wed Feb 19, 2025 9:07 am
This new approach helped us showcase the full value of our social media strategy. By switching to a multi-touch attribution model, we uncovered a 5,800% increase in additional pipeline impact. Factoring in efficiency gains, social lead generation and earned media value, the Sprout Social platform delivers a 529% ROI.
Now, we’re able to clearly demonstrate the ROI of top-performing content and key messaging initiatives. We can also highlight the value our product offers social teams—quantifying benefits like social customer care, reporting efficiency and time savings.
By showcasing the impact of our strategy, we’ve secured additional budget turkey mobile database for team growth, expanded our influencer marketing efforts and even gained buy-in for Sprout’s first-ever brand activation at Design Miami 2024. These wins wouldn’t be possible without a deep understanding of both our data and our product’s potential to deliver results.
An Instagram Reel featuring creator Vince Matano reporting live from Art Basel on behalf of Sprout Social.
Embracing our role as end users of our own product takes this a step further, creating a feedback loop that not only improves how we demonstrate value but also supports customer-driven product design and development.
Looking to showcase the ROI of your social media strategy? Request a personalized demo of Sprout Social and see how it helps connect the dots between your strategy to real revenue impact.
Now, we’re able to clearly demonstrate the ROI of top-performing content and key messaging initiatives. We can also highlight the value our product offers social teams—quantifying benefits like social customer care, reporting efficiency and time savings.
By showcasing the impact of our strategy, we’ve secured additional budget turkey mobile database for team growth, expanded our influencer marketing efforts and even gained buy-in for Sprout’s first-ever brand activation at Design Miami 2024. These wins wouldn’t be possible without a deep understanding of both our data and our product’s potential to deliver results.
An Instagram Reel featuring creator Vince Matano reporting live from Art Basel on behalf of Sprout Social.
Embracing our role as end users of our own product takes this a step further, creating a feedback loop that not only improves how we demonstrate value but also supports customer-driven product design and development.
Looking to showcase the ROI of your social media strategy? Request a personalized demo of Sprout Social and see how it helps connect the dots between your strategy to real revenue impact.