Craft a compelling influencer outreach message
Posted: Wed Feb 19, 2025 9:38 am
All of this needs to work within your budget. If you haven’t already, download Sprout’s influencer marketing toolkit for a budgeting template that will help you make sense of influencer marketing spend within your overall social media budget. You’ll also get a campaign brief template, where you can further refine your campaign goals.
4.
Streamline your influencer outreach strategy by creating DM and email templates that allow you to contact several different influencers at once. However, avoid generic, mass-produced templates that influencers are likely to ignore.
To make your templates feel personal, include a handful of customizable sections where you can mention the influencer’s name, recent work or something specific that resonates with you about their content.
Some examples might be “I loved your recent campaign post with ____, we were uruguay mobile database hoping to create something similar”, or “It was great to see you raise so much awareness about ____ in your latest Reel.”
The more personalized, the better. You want to create a strong first impression and prove to an influencer that you genuinely appreciate their work.
Here’s a list of the essential information to include in your influencer outreach template:
Start with the influencer’s name and a personalized greeting related to their content.
Introduce your company and your brand. If possible, connect this to the personalization above.
Explain what your campaign is. Personalize further by linking this to a campaign they’ve done for another company if you can.
Outline the specifics of how you expect the campaign to work. Include deliverables and a timeline. You can refine these at a later stage, but make sure this information is accurate.
4.
Streamline your influencer outreach strategy by creating DM and email templates that allow you to contact several different influencers at once. However, avoid generic, mass-produced templates that influencers are likely to ignore.
To make your templates feel personal, include a handful of customizable sections where you can mention the influencer’s name, recent work or something specific that resonates with you about their content.
Some examples might be “I loved your recent campaign post with ____, we were uruguay mobile database hoping to create something similar”, or “It was great to see you raise so much awareness about ____ in your latest Reel.”
The more personalized, the better. You want to create a strong first impression and prove to an influencer that you genuinely appreciate their work.
Here’s a list of the essential information to include in your influencer outreach template:
Start with the influencer’s name and a personalized greeting related to their content.
Introduce your company and your brand. If possible, connect this to the personalization above.
Explain what your campaign is. Personalize further by linking this to a campaign they’ve done for another company if you can.
Outline the specifics of how you expect the campaign to work. Include deliverables and a timeline. You can refine these at a later stage, but make sure this information is accurate.