The strategy focuses on providing products or services of the highest quality. Rolex is a classic example, offering luxury watches of exceptional quality and craftsmanship. The high standard and prestige of the brand attract customers who value durability and exclusivity.
Differentiation strategy
Differentiation involves creating a unique value proposition that sets a brand apart from its competitors. Tesla stands out for its innovations in electric vehicles and sustainable energy. The company attracts attention with its advanced technology and focus on sustainability, which makes its offering unique in the market.
Social Media Positioning Strategy
This strategy uses social media to shape the brand’s image and interact shandong cell phone number list with the audience. Nike actively uses social media to create trends, share inspiring content, and interact with customers. This helps build strong emotional connections and maintain high engagement.
Brand positioning: examples of Russian brands
Lamoda uses a convenience-based positioning strategy, offering a wide selection of clothing and accessories with fast delivery and an easy return process.
Gazprom applies a strategy of positioning the company's brand based on quality, offering high-quality fuel and advanced technologies to improve efficiency and the environment.
Magnit is known for its price-based positioning strategy. It offers affordable products and promotions, making it popular with consumers who prefer bargains.
Brand positioning: stages
Effective brand positioning requires a structured approach that includes several key steps.