404 error page indicates that the requested URL cannot be found on the server. That is, the browser connected, sent a request to the server, but the server could not find the required resource. As a result, the browser was unable to load the page, so it returned a 404 error to the visitor.
Causes of the problem:
the page was moved to another address or deleted, but the link to it was not removed or corrected;
the user entered the wrong page address in the Internet browser line, so he could not find it;
the domain points to an incorrect DNS address or there are japan cell phone number list other problems with the DNS settings;
the browser shows a 404 error instead of the real page due to an uncleared cache, while the site works for other visitors;
The WordPress CMS settings have been lost (this is due to the fact that all links on this platform are created using a template).
There are different ways to display the error. However, they all contain the number 404.
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Example of 404 error when entering an invalid URL
How to Use a 404 Page to Your Advantage
Tip 1: Avoid the usual page not found
If the 404 page looks like a white canvas with black text indicating the error to the user, then this is bad. The person will quickly leave the site and find what he needs from competitors.
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Example of a standard 404 error
Of course, no marketer would like to lose a potential client. Therefore, we recommend making the 404 page attractive and interesting for users.