Humor
Even if a 404 error appears, you can smooth over the unpleasant impression of what happened by leaving a funny inscription and inviting the visitor to go to the main page or by placing buttons on the pages in the social network.
Popular or viewed items
This option is suitable for online stores. You can offer the user to look at popular products or those that he has already viewed. However, this option is not always suitable. If the store has a very large assortment, then it is almost impossible to guess which products will suit the visitor. Therefore, it is better to show popular products in highly specialized niches.
How to Make a 404 Page Work for Your Business - Image 10
Conclusion
The 404 page is not just a place where the user got by accident, but saudi arabia cell phone number list a possible marketing tool. It can be designed in the style of the entire site, with useful information, a call to action, social media buttons and much more, that is, made operational. The main thing is to act carefully so as not to lose the trust and favor of the visitor.
Media advertising stimulates sales – this is an axiom. At the same time, digitizing the indicator of influence on business often becomes a task with an asterisk.
Head of the Ingate Performance Production Department Dmitry Apukhtin shared the agency's practical experience. He told how our team of specialists managed to measure the impact of media channels on sales, as well as find alternatives to brand lifts and measurement methods during the launch of several media channels at once.
The event discussed:
how to measure indicators so as not to confuse the effect of advertising with the influence of distribution, sales season and other factors;
how to plan an advertising campaign and predict the results of media advertising.