Regular technical audits will help avoid data loss and ensure accurate analysis when assessing the effectiveness of advertising campaigns.
Competitor Analysis
keywords, and positions. Evaluate competitors' ad texts, unique selling propositions, and landing pages.
Identify the strengths of their campaigns: effective keywords, attractive promotions, compelling calls to action. Identify the weaknesses: missing important keywords, low-quality landing pages, suboptimal targeting settings.
Based on your analysis, find opportunities to differentiate your campaign. This could be a unique offer, broader keyword coverage, or an improved user experience on your site.
Monitoring competitors will allow you to respond promptly to switzerland cell phone number list market changes and maintain the competitiveness of your advertising campaign.
Advertising account structure
The structure of an advertising account is the foundation of effective contextual advertising. Proper organization allows you to optimize management and improve results.
Campaign analysis begins with checking that your campaigns are aligned with your business goals. Make sure your campaigns are divided by product, service, or audience. Check your geotargeting settings, delivery schedule, and device targeting. Evaluate your budget allocation.
When checking ad groups, pay attention to their thematic homogeneity. The optimal number of keywords is 10-20 per group. This number allows you to create relevant ads. Group names should clearly reflect their content.
Analyze the relevance of keywords to landing pages and their effectiveness in terms of conversions and cost per click. Check the use of different match types (exact, phrase, broad) and the presence of negative keywords. Evaluate the quality score: a low score leads to a high cost per click.