The European Commission wants internet users to be able to determine in their browser settings whether they accept or refuse privacy-sensitive tracking cookies. What impact does the change in the Dutch cookie law have on online marketing and development?
The online marketing and development departments are completely different from each other and yet they (often) have to work together. What is their opinion on the cookie law and the possible change in it? And how do they deal with cookies? What are the pros and cons?
First, some background information about the different cookies that development and online marketing make extensive use of.
Functional cookies
Functional cookies are currently required to make a website work. An example of a functional cookie is the storage of the products that the visitor places in the shopping cart. Cookies are also hong kong telephone number placed if you check 'stay logged in' when logging in. On a later visit, you will then be automatically logged in, which works very well for many users. These examples fall into the category of functional cookies. According to the law, you do not have to ask the visitor for permission to place functional cookies.
You do not need to ask permission to place functional cookies.
Analytical cookies
Services such as Google Analytics use analytical cookies. Through these cookies, website owners gain insight into the use of their website. The privacy of the visitor is guaranteed with these analytical cookies. With this data, websites can be optimized, which allows you to improve the user experience for visitors.
For analytical cookies that are used to analyze traffic on a website, you do not need to ask the visitor for permission. Visitors must be informed about this in a cookie or privacy statement.