Ad Objective
Posted: Thu Feb 20, 2025 9:33 am
In your campaign settings, Facebook gives you the option to choose between various objectives, within which it inserts more specific objectives.
Until last year, south africa cell phone number list Facebook offered a set of 11 advertising objectives, each designed to help advertisers achieve different marketing goals .
Subsequently, these objectives were reduced to 6 simplified ones, namely:
1. Awareness : This mainly combines the old objectives of “ Brand Awareness ” and “ Reach ”, focusing on the visibility and reach of the advertising message. It also includes “ Video Views ” and “ Store Traffic ”;
2. Traffic : Similar to the previous goal, drive traffic to a website or online platform;
3. Interactions : aims to engage the user with the ad content. It combines the old objectives “ Messages ”, “ Conversions ” and “ Video Views ”;
4. Contacts : incorporates the old objectives of “ Lead Generation ”, “ Conversions ” and “ Messages ”, aiming to acquire useful information from users or receive direct messages;
5. App Promotion : Similar to the previous “ App Installs ” objective , incentivize users to download and use a mobile app.
6. Sales : replaces the objective of “ Sales of products from the catalog ” combined with “ Conversions ”, aiming to generate direct sales of products or services.
These new, simplified objectives allow advertisers to focus on key results and use more targeted optimization capabilities to improve the performance of their Facebook advertising campaigns . It is important to select the objective that best suits your specific business goals and marketing strategy.
Attention!
There is one more important piece of information to know.
As of January 2025, the following actions related to the original objectives of Facebook advertising campaigns can no longer be performed:
1. Duplicate or import campaigns, ads, and ad sets
2. Create new ads or ad groups within existing campaigns that use the original objectives
These restrictions were introduced to push advertisers toward using the updated and improved objectives offered by Facebook, thus improving the overall effectiveness of advertising campaigns on the platform.
Until last year, south africa cell phone number list Facebook offered a set of 11 advertising objectives, each designed to help advertisers achieve different marketing goals .
Subsequently, these objectives were reduced to 6 simplified ones, namely:
1. Awareness : This mainly combines the old objectives of “ Brand Awareness ” and “ Reach ”, focusing on the visibility and reach of the advertising message. It also includes “ Video Views ” and “ Store Traffic ”;
2. Traffic : Similar to the previous goal, drive traffic to a website or online platform;
3. Interactions : aims to engage the user with the ad content. It combines the old objectives “ Messages ”, “ Conversions ” and “ Video Views ”;
4. Contacts : incorporates the old objectives of “ Lead Generation ”, “ Conversions ” and “ Messages ”, aiming to acquire useful information from users or receive direct messages;
5. App Promotion : Similar to the previous “ App Installs ” objective , incentivize users to download and use a mobile app.
6. Sales : replaces the objective of “ Sales of products from the catalog ” combined with “ Conversions ”, aiming to generate direct sales of products or services.
These new, simplified objectives allow advertisers to focus on key results and use more targeted optimization capabilities to improve the performance of their Facebook advertising campaigns . It is important to select the objective that best suits your specific business goals and marketing strategy.
Attention!
There is one more important piece of information to know.
As of January 2025, the following actions related to the original objectives of Facebook advertising campaigns can no longer be performed:
1. Duplicate or import campaigns, ads, and ad sets
2. Create new ads or ad groups within existing campaigns that use the original objectives
These restrictions were introduced to push advertisers toward using the updated and improved objectives offered by Facebook, thus improving the overall effectiveness of advertising campaigns on the platform.