optimally findable for your customers in 4 steps
Posted: Mon Dec 23, 2024 6:08 am
6. Keywords
If you want to be found as an 'antique shop' in Amersfoort, you have to make sure that you use the keywords that correspond with your target group. Therefore, use an online keyword tool such as Adwords Keyword Planner to find out which search terms are relevant to your company. Many people search location-related, but do people search for 'antique shop Amersfoort' or do people search for 'antique furniture Amersfoort'?
Keywords chosen? Then you process them in the right places in your website texts. A number of important places: your titles, subheadings and of course in the text itself.
Going a step deeper, you also process the keywords in your metadata. This is the title and description of your pages, which Google shows in the search results. Also include the keywords in the file names of the images that you upload and in the alt text of the image. The alt text of the image is the alternative text that Google shows if the image does not load.
7. Online listings
An online listing is a reference to your business hong-kong business email list somewhere online. This can be your business name, address, phone number, etc. A few standard examples of where you can get an online listing are www.detelefoongids.nl and www.openingstijden.nl. It is best for your findability if these listings also contain a link to your website. But even without a link, the listings are valuable, because these websites often appear on the first page for local searches.
8. Reviews
Customer reviews are not only important for attracting new customers, but also for the findability of your website. Many good reviews on Google and Facebook can have a big influence on the positions in the search results. Just like online listings, these reviews are direct recommendations for your company. It is the online form of word-of-mouth advertising. Therefore, try to collect as many reviews as possible and also respond to these reviews. Thank the writers, or try to solve a possible problem transparently so that other people can also see that you are a reliable company.
Customer reviews are not only important for acquiring new customers, but also for the findability of your website.
If you want to be found as an 'antique shop' in Amersfoort, you have to make sure that you use the keywords that correspond with your target group. Therefore, use an online keyword tool such as Adwords Keyword Planner to find out which search terms are relevant to your company. Many people search location-related, but do people search for 'antique shop Amersfoort' or do people search for 'antique furniture Amersfoort'?
Keywords chosen? Then you process them in the right places in your website texts. A number of important places: your titles, subheadings and of course in the text itself.
Going a step deeper, you also process the keywords in your metadata. This is the title and description of your pages, which Google shows in the search results. Also include the keywords in the file names of the images that you upload and in the alt text of the image. The alt text of the image is the alternative text that Google shows if the image does not load.
7. Online listings
An online listing is a reference to your business hong-kong business email list somewhere online. This can be your business name, address, phone number, etc. A few standard examples of where you can get an online listing are www.detelefoongids.nl and www.openingstijden.nl. It is best for your findability if these listings also contain a link to your website. But even without a link, the listings are valuable, because these websites often appear on the first page for local searches.
8. Reviews
Customer reviews are not only important for attracting new customers, but also for the findability of your website. Many good reviews on Google and Facebook can have a big influence on the positions in the search results. Just like online listings, these reviews are direct recommendations for your company. It is the online form of word-of-mouth advertising. Therefore, try to collect as many reviews as possible and also respond to these reviews. Thank the writers, or try to solve a possible problem transparently so that other people can also see that you are a reliable company.
Customer reviews are not only important for acquiring new customers, but also for the findability of your website.