To get a clear picture of what email marketing is, you must first understand that it is an extremely powerful communication channel , which allows you to leverage original content, effective CTAs and messages that always arrive “at the right time” .
Simply put, it is a kenya cell phone number list form of direct and digital marketing that uses emails to promote products and/or services of a company or a freelancer,
But it doesn't stop there: it's a versatile tool that goes far beyond sending simple offers.
Email marketing, in fact, allows you to keep customers updated on the latest news, promotions or events , and is often integrated with marketing automation activities .
Hence the term “ email marketing automation ”. This means that you can set up automatic campaigns based on user behavior . For example, if a customer abandons a cart, you can send them an email reminder with a discount to encourage them to complete the purchase.
Of course, email marketing isn't just for selling .
Well-formulated copy can also help generate leads (i.e. acquire potential customers), strengthen brand awareness , build stable relationships with customers and encourage loyalty .
Valid examples of email marketing , in fact, are those where the messages forwarded have the aim of keeping interest alive between one purchase and another , or sending recommendations based on what the customer has purchased in the past .