Due to the growing popularity
Posted: Sat Feb 22, 2025 4:58 am
Podcasts, especially unedited ones, allow hosts to reveal their true selves to their audience. This unscripted, unpolished messaging strategy quickly resonated with a market that for years had been lulled by pre-approved canned messages. Podcast engagement is growing rapidly. As of 2020, 49% of Americans ages 12-34 listen to podcasts at least once a month, up from 42% in 2019.
Spotify’s $100 million deal to Joe Rogan for the bolivia mobile database rights to his long-running podcast The Joe Rogan Experience is a testament to the impact podcasts have had on current market trends. of podcast content, today’s thought leaders must be able to think on their feet and deliver authenticity to their audiences.
Creating a raw connection with your audience through real human communication makes a difference. What’s the next wave? The future is a mix of inbound, traditional, and authentic marketing strategies designed to educate audiences about issues, support customers who are researching, and connect with people in authentic ways.
Spotify’s $100 million deal to Joe Rogan for the bolivia mobile database rights to his long-running podcast The Joe Rogan Experience is a testament to the impact podcasts have had on current market trends. of podcast content, today’s thought leaders must be able to think on their feet and deliver authenticity to their audiences.
Creating a raw connection with your audience through real human communication makes a difference. What’s the next wave? The future is a mix of inbound, traditional, and authentic marketing strategies designed to educate audiences about issues, support customers who are researching, and connect with people in authentic ways.