Approximately 85% of video ad views on Facebook
Posted: Sat Feb 22, 2025 5:59 am
This is because ads usually run automatically with the sound muted to avoid distractions. If a visitor wants to hear the video's sound, they have to turn it on themselves.
So if you rely on audio in your video ad , you're probably not going to be very successful. Another reason to run ads without sound is that Facebook users are often in public places, such as at japan phone number data school or work, where it's not possible to turn on speakers due to the noise. You should therefore keep this in mind when creating your ad.
So try to convey your marketing message to your audience in a way that is as understandable as possible even without sound. Work with bold visuals, clear stories with obvious visual elements, and use graphic text that can convey any essential messages.
Pay attention to video quality
Advertising videos are attacking us from all sides on Facebook. So why would a visitor voluntarily watch a video that looks ugly ? Every viewer will know at first glance that your video is not of the highest quality and will not waste their precious time on it.
However, if you entrust the video production to a professional team, you will see that the viewership of your video ads will increase rapidly. Not only that, professional-looking videos will tell your customers that you are a truly solid company whose products they can trust.
Since most video content on Facebook is created by amateur users, a well-crafted and professionally shot video ad will help you stand out among all the other videos in the feed.
So if you rely on audio in your video ad , you're probably not going to be very successful. Another reason to run ads without sound is that Facebook users are often in public places, such as at japan phone number data school or work, where it's not possible to turn on speakers due to the noise. You should therefore keep this in mind when creating your ad.
So try to convey your marketing message to your audience in a way that is as understandable as possible even without sound. Work with bold visuals, clear stories with obvious visual elements, and use graphic text that can convey any essential messages.
Pay attention to video quality
Advertising videos are attacking us from all sides on Facebook. So why would a visitor voluntarily watch a video that looks ugly ? Every viewer will know at first glance that your video is not of the highest quality and will not waste their precious time on it.
However, if you entrust the video production to a professional team, you will see that the viewership of your video ads will increase rapidly. Not only that, professional-looking videos will tell your customers that you are a truly solid company whose products they can trust.
Since most video content on Facebook is created by amateur users, a well-crafted and professionally shot video ad will help you stand out among all the other videos in the feed.