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What is a Core Strategy Statement?

Posted: Sat Feb 22, 2025 6:00 am
by zakiyatasnim
Key Questions to Ask
With either approach, or if you create your own, there are some key questions to keep in mind, such as:

Exactly who is our target audience?
What does our audience need from our brand?
What content will benefit our audience most?
How do we stand apart from our main competitors?
How can content help us achieve our business goals?
What are we willing to do to ensure the success of our content?
In addition, you will need to reflect on why you are running your business and the value you aim to offer your customers. Also, think about how your content can help improve the value of your products and services. If you create adhesives for the hobby industry, for example, project ideas and how-to guides can help your customers make the most of your products.

All of these questions were likely answered in creating your romania cell phone number list core strategy. So, look back to see what your brand is all about to create a succinct, memorable statement that sums up all that information.

Start Crafting Statements and Edit Ruthlessly
With your ideal methods selected and all the most important questions answered, all that is left to do is start writing up your findings. Focus on creating sentences that sum up all that information without worrying about length at first. Then, edit like your life depends on it, breaking everything down into a short but sweet summary of it all. You can take your statement to your stakeholders for key insights and help breaking it down further if needed.

Once you are finished with that process, test it out on a few pieces of your current content. If the statement helps eliminate at least one piece from the running, you know you are on the right path. Otherwise, keep editing to polish the statement and make sure it not only highlights the possibilities, but adds constraints. This will ensure it provides all the guidance your team needs to create on-brand content that serves your audience well through the years.

For help navigating this process, look to our team at WriterAccess. We can help craft your content strategy, core statement, and more, so contact us today.