Instagram Stories to showcase your brand’s authentic spirit

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You can also use Instagram Stories to introduce potential clients to your company culture . It’s the perfect way to show what goes on “behind the scenes” that gives your brand a fundamental human dimension.

You can post videos and photos from various extracurricular activities, funny moments from work, etc. Potential customers will see that you are people like themselves and that they can therefore trust you.

Paste URLs into videos
Videos are the most popular way to capture the kenya phone number data attention of clients and business partners . A particularly popular strategy on Instagram is to place URLs in videos. The visitor’s attention is captured by an interesting and engaging video, while also seeing the address of your page. However, this feature is only available to larger accounts that have more than 10,000 followers.

Promote your website on Instagram

Don't forget to use hashtags
If you’re using Instagram to reach potential customers, hashtags should become a key part of your communication. Most Instagram users use hashtags to find content related to topics they’re interested in. This will then lead them to your account and content.

If you want to successfully promote your products or services, you need to be able to tell compelling stories. Instagram promotion is no exception. Combined with compelling storytelling, the strategies above will help you capture the attention and gain the trust of your audience.

Instagram's advertising potential lies in its simplicity and large user base. These features make Instagram a gold mine for acquiring new potential customers.