How to create a great PPC campaign structure
Posted: Sat Feb 22, 2025 6:21 am
Learn how to structure your PPC account properly. This will not only help you increase the performance of your ads, but it will also make your entire account more transparent.
The way you structure your PPC campaigns is extremely important. Your structure is essentially the skeleton or backbone of your account, and if it’s good enough, it will improve many other latvia phone number data important parts of your account, including performance. Campaign structure is one of the most important parts of successful PPC advertising, and there are thousands of ways you can create this structure. However, not all of them are equally effective. Therefore, there are certain rules that you should follow when structuring your account.
What exactly is an account structure?
What do you mean by account structure? The basic account structure includes campaigns, ad groups, keywords (including negative keywords), and the ad itself. Your advertising budget is divided into different campaigns . The number of campaigns you need can depend on several factors, including what products and services you offer and where your PPC ads will appear. (For example, on search, on the content network, or on Google Shopping, etc.) You can also include, for example, the locations you want to target ( geotargeting ), the time of day your ads should appear, and a lot more. The more campaigns you have, the more you have to manage and edit.
The way you structure your PPC campaigns is extremely important. Your structure is essentially the skeleton or backbone of your account, and if it’s good enough, it will improve many other latvia phone number data important parts of your account, including performance. Campaign structure is one of the most important parts of successful PPC advertising, and there are thousands of ways you can create this structure. However, not all of them are equally effective. Therefore, there are certain rules that you should follow when structuring your account.
What exactly is an account structure?
What do you mean by account structure? The basic account structure includes campaigns, ad groups, keywords (including negative keywords), and the ad itself. Your advertising budget is divided into different campaigns . The number of campaigns you need can depend on several factors, including what products and services you offer and where your PPC ads will appear. (For example, on search, on the content network, or on Google Shopping, etc.) You can also include, for example, the locations you want to target ( geotargeting ), the time of day your ads should appear, and a lot more. The more campaigns you have, the more you have to manage and edit.