Ready to know how this map works? Check it out!

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You are also unable to understand what to do in order to increase conversion rates and generate revenue. However, once you’ve mapped out the journey, everything changes.

Why is the customer journey map important?
We’ve already established what a customer journey map is. Now, let’s dive into what makes this tool so important for brands.

Visualization
One key aspect is visualization. With a map, your team will be able to see every phase prospects go through, which allows a better understanding of how they behave. Therefore, the tool will show what you’re doing to create a good experience.

Being able to see the stages of the customer journey is important because it helps clear your vision and focus on what’s actually happening: what you are doing and what you aren’t. Then the team can work on improving the strategies.

Conversion
A map will help your team members discuss better ideas for approaching every stage of the process, which will drive the company to increase conversion rates.

Think about it: once you’ve tracked the buyers’ journey, you can understand them better and then sell value with great strategies and convert them into leads.

As for content marketing, for instance: if the members know the steps users go through, they can create personalized content for each phase, meeting their needs in every specific moment.

If a visitor lands on a website and reads something that matches his interests — it may be an article that links to a webinar or an interactive e-book —, he will certainly trust the brand and move forward to become a lead.

In other words, mapping the journey helps with driving leads, increasing their quality, as well as reducing the cost per lead.

Alignment
With a customer journey map, you will also improve the alignment of your teams. That means marketing and sales can speak the same language and prepare together new strategies to enhance the customer experience in each phase.

A graphical tool helps everyone visualize the same thing, which is important to break down communication obstacles.

Engagement
Nowadays, it’s challenging to create content and marketing strategies that actually engage people. Sometimes, they are aware of the brand and have visited the website, but do not engage.

When a company tracks the customer’s journey, its members can create pieces of content that are engaging and surprising.

Indeed, you know the buyers so well that you can focus on what drives them to go to the next stage. You also know what to avoid in order to prevent them from leaving.

The marketing team can do that by creating interactive content tailored to the preferences of your prospects. That means getting them to actively engage and participate while reading some material.

Education
By mapping the phases your prospects move through, the business will be able to educate them better because of their needs, problems, and ambitions are well known.

That knowledge will help the team produce content that teaches them more about the solution they’re looking for.

Along with education, we have connections and engagement. If your content is malaysia cell phone number list valuable, the prospects will realize that your business has a solution and then will feel free to keep a long relationship. Also, they will get ready for a buying decision even before contacting a salesperson.

What components does a customer journey map include?
The answer to this question depends on the map. However, in general, the map contains a lot of information about the buyers, steps, strategies and so on. Four features are more significant, though: phases, persona, touchpoints, and channels.

Phases
As we already mentioned, the phases define the steps your buyer goes through, which can be:

awareness stage: when they get to know the brand for the first time;
consideration: when they are considering which solution is the best one;
decision: when they know what the best solution is and are then moving forward to find a specific product or service.
Persona
The persona is a representation of the ideal customer. It’s important to have a persona because the map must be based on the customers’ perspective, considering their pain points, needs and feelings. Creating a persona-oriented tool will help you visualize what’s valuable to them, which will be essential to optimize their experience.