New advertising opportunities on Instagram
Posted: Sat Feb 22, 2025 7:06 am
Instagram recently announced that, based on feedback from advertisers and after extensive testing, it has decided to launch new ad options.
Instagram has confirmed that it is exploring more ways for advertisers to better promote their brands, products and services, including using influencer-produced content. The company has been testing a new display ad format since last year , which will allow advertisers to include influencer-created posts in their Instagram ads.
What appeals to you about this new type of advertising?
Businesses on Instagram have long cultivated mexico phone number data relationships with influencers to promote their products and services . Posts from regular advertisers usually don’t have nearly the reach and influence of influencer posts. Advertisers also haven’t been able to use influencer posts promoting their products or services as advertising that can be targeted beyond the influencer’s organic reach.
An Instagram spokesperson said the company has received great feedback from businesses that have participated in the testing, saying the ad product helps address some of the key limitations that can be associated with promoting organic content, including targeting and reach.
Although this type of display advertising is not currently available to all advertisers, an Instagram spokesperson said the company was encouraged by feedback from the ads' beta tests and committed to expanding them in 2019.
Instagram has confirmed that it is exploring more ways for advertisers to better promote their brands, products and services, including using influencer-produced content. The company has been testing a new display ad format since last year , which will allow advertisers to include influencer-created posts in their Instagram ads.
What appeals to you about this new type of advertising?
Businesses on Instagram have long cultivated mexico phone number data relationships with influencers to promote their products and services . Posts from regular advertisers usually don’t have nearly the reach and influence of influencer posts. Advertisers also haven’t been able to use influencer posts promoting their products or services as advertising that can be targeted beyond the influencer’s organic reach.
An Instagram spokesperson said the company has received great feedback from businesses that have participated in the testing, saying the ad product helps address some of the key limitations that can be associated with promoting organic content, including targeting and reach.
Although this type of display advertising is not currently available to all advertisers, an Instagram spokesperson said the company was encouraged by feedback from the ads' beta tests and committed to expanding them in 2019.