The formula to calculate the engagement rate
Posted: Mon Dec 23, 2024 6:29 am
Here is a list of some factors to monitor to improve your brand strategy.
Likes, shares, saves on social media (Instagram, Facebook, TikTok, LinkedIn);
Open rates and click-through rates on email marketing campaigns;
Scroll depth and average time on page on a website.
And as we told you at the beginning of the paragraph, this is the formula but it is not so simple and do you know why?
Because there are different czech republic reverse phone lookup types of Engagement Rate calculation and now we will show you some formulas.
Are you wondering if you need to know math well to calculate it? Let's say yes, but there is someone who will do it for you, but this is not the paragraph to tell you about it (just be patient, we'll do it in the next paragraph, come on).
Different types of Engagement Rate calculations
First type: ENGAGEMENT RATE BY REACH\COVERY
Shows how many times your followers stopped to look at your content and interacted.
Total engagement per post / reach per post x 100
Second type: ENGAGEMENT RATE PER POST .
It has the same function as the first formula but this one, per post, is used to analyze how many followers have interacted with a specific post.
Total interactions of a post / total followers x 100
Third type: ENGAGEMENT RATE PER IMPRESSIONS .
Shows how many times your content appeared on screens without necessarily receiving an interaction.
Likes, shares, saves on social media (Instagram, Facebook, TikTok, LinkedIn);
Open rates and click-through rates on email marketing campaigns;
Scroll depth and average time on page on a website.
And as we told you at the beginning of the paragraph, this is the formula but it is not so simple and do you know why?
Because there are different czech republic reverse phone lookup types of Engagement Rate calculation and now we will show you some formulas.
Are you wondering if you need to know math well to calculate it? Let's say yes, but there is someone who will do it for you, but this is not the paragraph to tell you about it (just be patient, we'll do it in the next paragraph, come on).
Different types of Engagement Rate calculations
First type: ENGAGEMENT RATE BY REACH\COVERY
Shows how many times your followers stopped to look at your content and interacted.
Total engagement per post / reach per post x 100
Second type: ENGAGEMENT RATE PER POST .
It has the same function as the first formula but this one, per post, is used to analyze how many followers have interacted with a specific post.
Total interactions of a post / total followers x 100
Third type: ENGAGEMENT RATE PER IMPRESSIONS .
Shows how many times your content appeared on screens without necessarily receiving an interaction.