How to write text appropriate for each ad format (image, video, carousel)
Posted: Sat Feb 22, 2025 7:16 am
Meta Ads offers a variety of ad formats, including images, videos, carousels, etc. By understanding the characteristics of each format and combining them with the most suitable text, you can increase the effectiveness of your ads.
Key points for creating text for image ads
In image ads, harmony between visuals and text is important.Keeping belgium mobile database your image and text message consistent will improve user comprehension..
Text elements Recommended word count Main Role
Main Text About 40 characters Communicate the key value of your product or service
Headlines About 25 characters Attention-grabbing headline role
Description About 30 characters Providing supplementary information
How to use text in video ads
In video advertising, the first three seconds are particularly important in capturing the viewer's attention.By adding text that complements the content of the video and encourages viewers to watch, you can increase completion rates..
Basic rules for video ad text
・Place the main message within the first 3 seconds
・Timing the display of text to match the development of the video
・Placing words that encourage action towards the end of the video
Key points for creating text for image ads
In image ads, harmony between visuals and text is important.Keeping belgium mobile database your image and text message consistent will improve user comprehension..
Text elements Recommended word count Main Role
Main Text About 40 characters Communicate the key value of your product or service
Headlines About 25 characters Attention-grabbing headline role
Description About 30 characters Providing supplementary information
How to use text in video ads
In video advertising, the first three seconds are particularly important in capturing the viewer's attention.By adding text that complements the content of the video and encourages viewers to watch, you can increase completion rates..
Basic rules for video ad text
・Place the main message within the first 3 seconds
・Timing the display of text to match the development of the video
・Placing words that encourage action towards the end of the video