Sell more: the definitive path to generating qualified demand
Posted: Sat Feb 22, 2025 8:40 am
Generating more sales is a priority for 90% of business owners.
A North American company, Outgrow, brought this data that can easily summarize the reason for today's text.
This is because many entrepreneurs today know exactly where they need to go to have more revenue and predictable growth: sell more.
However, creating goals is not the most difficult task.
In fact, the big secret here is understanding how to achieve this goal, that is, the process that needs to be followed.
So, if you are in that 90% who knows they need to generate more sales, keep reading, we have the ultimate plan for you!
TV gif. A cheerful man in a suit with sunglasses makes quick scraping movements over a stack of money, throwing bills into the air.
In the context of B2B sales , this strategy is nothing more than Qatar telegram data the process of identifying, attracting and nurturing leads or opportunities that are most likely to become customers.
This process is crucial to maximizing your sales team’s time and resources!
In general, qualified demand generation involves several steps, including:
However, this is a process that you probably already follow within your business operation.
Therefore, the focus of the plan we are going to present to you now is to increase lead entry channels , conversion rates and improve the overall efficiency of this process!
Learn more about our qualified demand generation solution and sell more
Now, to show you the relationship between qualified demand generation and more chances of increasing your conversion – and reducing CAC – we will use these model strategies:
Basically, within this scheme are all the acquisition strategies that you can use to capture more customers, whether they are new or lost!
Now, follow the thread and find out what each of them proposes and how to apply them:
In the context of demand generation, receptive strategies aim to attract leads that are interested in your service, promoting an interaction more aligned with the customer's needs.
To do this, you can use:
Social Media: 54% of social browsers use social media to research products . So create relevant content and be present on platforms like LinkedIn, Instagram, or Facebook;
Landing Pages and Forms: By directing traffic to specific pages with targeted content, you capture important information about visitors, such as name, email, and specific needs;
Email Marketing: Send personalized, informative and relevant content to a segmented list , and promote lead nurturing, crucial to keeping the lead engaged and with a fresh mind about your company;
Referral: Encourage existing customers, partners or employees to recommend your service to their contacts. Referrals often result in highly qualified leads, although they come in smaller numbers and are inconsistent.
The active strategy involves proactive and targeted actions by the sales team to actively seek out, approach and engage potential customers.
It can be applied through:
Outbound Prospecting:
Identifying companies that fit the desired customer profile and directly approaching leads who may not be aware of the solution offered but have the potential to benefit from it;
Account-Based Selling (ABS):
Involves customizing approaches and offerings to meet the specific needs of target customers, often requiring more staff effort but driving a higher ROI by attracting large accounts;
Door to Door (PAP):
The Door-to-Door method is a traditional strategy in which sales representatives personally visit businesses or homes to present products or services. Although less common in B2B environments, this active approach can be applied in specific contexts;
Participation in fairs and events:
One of the most widely used strategies is to participate in trade fairs and activities outside your company. Thus, being present at these events will serve not only for networking, but also for prospecting companies within the ICP.
A North American company, Outgrow, brought this data that can easily summarize the reason for today's text.
This is because many entrepreneurs today know exactly where they need to go to have more revenue and predictable growth: sell more.
However, creating goals is not the most difficult task.
In fact, the big secret here is understanding how to achieve this goal, that is, the process that needs to be followed.
So, if you are in that 90% who knows they need to generate more sales, keep reading, we have the ultimate plan for you!
TV gif. A cheerful man in a suit with sunglasses makes quick scraping movements over a stack of money, throwing bills into the air.
In the context of B2B sales , this strategy is nothing more than Qatar telegram data the process of identifying, attracting and nurturing leads or opportunities that are most likely to become customers.
This process is crucial to maximizing your sales team’s time and resources!
In general, qualified demand generation involves several steps, including:
However, this is a process that you probably already follow within your business operation.
Therefore, the focus of the plan we are going to present to you now is to increase lead entry channels , conversion rates and improve the overall efficiency of this process!
Learn more about our qualified demand generation solution and sell more
Now, to show you the relationship between qualified demand generation and more chances of increasing your conversion – and reducing CAC – we will use these model strategies:
Basically, within this scheme are all the acquisition strategies that you can use to capture more customers, whether they are new or lost!
Now, follow the thread and find out what each of them proposes and how to apply them:
In the context of demand generation, receptive strategies aim to attract leads that are interested in your service, promoting an interaction more aligned with the customer's needs.
To do this, you can use:
Social Media: 54% of social browsers use social media to research products . So create relevant content and be present on platforms like LinkedIn, Instagram, or Facebook;
Landing Pages and Forms: By directing traffic to specific pages with targeted content, you capture important information about visitors, such as name, email, and specific needs;
Email Marketing: Send personalized, informative and relevant content to a segmented list , and promote lead nurturing, crucial to keeping the lead engaged and with a fresh mind about your company;
Referral: Encourage existing customers, partners or employees to recommend your service to their contacts. Referrals often result in highly qualified leads, although they come in smaller numbers and are inconsistent.
The active strategy involves proactive and targeted actions by the sales team to actively seek out, approach and engage potential customers.
It can be applied through:
Outbound Prospecting:
Identifying companies that fit the desired customer profile and directly approaching leads who may not be aware of the solution offered but have the potential to benefit from it;
Account-Based Selling (ABS):
Involves customizing approaches and offerings to meet the specific needs of target customers, often requiring more staff effort but driving a higher ROI by attracting large accounts;
Door to Door (PAP):
The Door-to-Door method is a traditional strategy in which sales representatives personally visit businesses or homes to present products or services. Although less common in B2B environments, this active approach can be applied in specific contexts;
Participation in fairs and events:
One of the most widely used strategies is to participate in trade fairs and activities outside your company. Thus, being present at these events will serve not only for networking, but also for prospecting companies within the ICP.