Last June, the fourth month with the pandemic declared in the country, UnoTV lost 14% of its audience compared to the previous month; SDP Noticias, 14%; and Aristegui Noticias, 26 percent. Information fatigue is evident and, without a clear date for the release of a vaccine on the market, it will determine people's mood for months, and perhaps years, to come.
For brands, this means a huge opportunity switzerland mobile database to capture the attention of their customers with content that helps them adapt to this “new normal,” marked by uncertainty and fear . them to present themselves as allies and, eventually, demonstrate the value of their products and services.
That's why, at the end of the year, it's a priority to start working on a content strategy for 2021. Because – and this is great news – it works for any size or type of business. It doesn't matter if you sell cakes, cosmetics, training courses, financial services or interior design.