The key generating value
Posted: Sat Feb 22, 2025 10:06 am
The most important function of a content marketing strategy is to generate trust around a brand. And in the end, that trust is what will drive the decision of more customers to buy. Trying to sell a product directly through an article is what we used to call “advertorial” in my days as a journalist.
And the problem here is that the slovenia mobile database reader’s reaction is: “this is advertising, I’m not interested.” If we talk about the solutions that person needs, or share valuable advice with them, we can capture their attention and lead them, indirectly (but never misleadingly), to want to know more about what we have to offer.
To make it a little clearer how a content marketing strategy works, let's look at an example: an architect who does interior design and needs to connect with potential clients with a certain purchasing power, who want to transform their house into the home of their dreams. The first option would be to open an Instagram account to show some of her best projects, but beyond the quality of her work or the photos, the truth is that this content would not add much to her audience.
And the problem here is that the slovenia mobile database reader’s reaction is: “this is advertising, I’m not interested.” If we talk about the solutions that person needs, or share valuable advice with them, we can capture their attention and lead them, indirectly (but never misleadingly), to want to know more about what we have to offer.
To make it a little clearer how a content marketing strategy works, let's look at an example: an architect who does interior design and needs to connect with potential clients with a certain purchasing power, who want to transform their house into the home of their dreams. The first option would be to open an Instagram account to show some of her best projects, but beyond the quality of her work or the photos, the truth is that this content would not add much to her audience.