Types of flyer advertising

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There are various types of flyer advertisements, and it is important to use them according to your purpose.



kinds explanation
Newspaper insert flyer A type of flyer that is folded lithuania mobile database into newspapers and distributed, allowing you to target specific regions and generations.
Posting flyers A flyer that is dropped directly into mailboxes. You can set the target area in detail.
Hand-delivered flyers A type of flyer handed out on the street, useful for specific events or campaigns.
The History of Flyer Advertising
Flyer advertising has a long history in Japan and has been widely used since the Edo period.

The early flyersWoodblock printingThis was due to the fact that stores used it to advertise their products.

During the Meiji period, with the development of printing technology, it became established as a marketing method, and even today many companiesUtilized for promotional activitiesWe are doing it.

In particular, technological innovations made it possible to print in large quantities, allowing advertising to be delivered widely and at low cost.

Distribution method and scope
There are three common methods for distributing flyers: inserting them in newspapers, posting them, and handing them out.

Newspaper inserts are good for wide-area distribution in designated areas, and inserting them into local or national newspapers allows you to approach a certain demographic. On the other hand, posting allows you to target specific areas or residential districts, making for a more detailed marketing strategy. Hand-delivered flyers are used at event venues, in front of train stations, in shopping malls, etc., and are suitable for immediate promotional activities.

According to data from the Ministry of Economy, Trade and Industry, in terms of the market size by advertising medium in Japan, flyer advertising still has demand of several hundred billion yen, even with the rise of digital advertising.Enduring popularityIts scope is wide-ranging, from strategies closely tied to the local area to nationwide campaigns. For example, it can be used for a variety of purposes, such as announcing the opening of a new restaurant or disseminating seasonal sales information.