Give your customer the social proof he is looking for
Posted: Mon Dec 23, 2024 6:45 am
Video testimonials are similar to customer reviews. Customers talk about their experiences with a product, service or brand. The big difference is that the reviews have been converted to video, which means they are not written reviews, but audiovisual reviews. Why are video testimonials so powerful? Below I will give you eight reasons.
People are social beings. You saw that in the past. We couldn't survive on our own, but we could in a group. We also like to compare ourselves to others. Their behavior often determines our own actions. We also see this in our consumer behavior. Consumers are more likely to buy products from companies that receive customer reviews than from companies that don't, write Andrews, Van Leeuwen and Van Baaren in Hidden Persuasion (aff.). We have all chosen a certain brand over another based on the advice of an acquaintance.
Ultimately, we want confirmation from our hongkong phone numbers social circle. That's how it works online. Four out of five consumers say they trust online reviews just as much as recommendations from acquaintances. Video testimonials even have an edge over written reviews. They show the person behind the review. This allows your target group to identify with the narrator and the situation described, and the message gets a reliable undertone.
2. Work on your authenticity
Video testimonials work so well because they are authentic. In a video testimonial, you see a real customer talking about his or her experiences with a company and its products or services. Video testimonials are therefore preferably made without a specific script. The narrator does not have to rehearse his text, but tells his story in an organic way. This makes the message come across naturally and it does not seem as if the narrator has a hidden agenda.
People are social beings. You saw that in the past. We couldn't survive on our own, but we could in a group. We also like to compare ourselves to others. Their behavior often determines our own actions. We also see this in our consumer behavior. Consumers are more likely to buy products from companies that receive customer reviews than from companies that don't, write Andrews, Van Leeuwen and Van Baaren in Hidden Persuasion (aff.). We have all chosen a certain brand over another based on the advice of an acquaintance.
Ultimately, we want confirmation from our hongkong phone numbers social circle. That's how it works online. Four out of five consumers say they trust online reviews just as much as recommendations from acquaintances. Video testimonials even have an edge over written reviews. They show the person behind the review. This allows your target group to identify with the narrator and the situation described, and the message gets a reliable undertone.
2. Work on your authenticity
Video testimonials work so well because they are authentic. In a video testimonial, you see a real customer talking about his or her experiences with a company and its products or services. Video testimonials are therefore preferably made without a specific script. The narrator does not have to rehearse his text, but tells his story in an organic way. This makes the message come across naturally and it does not seem as if the narrator has a hidden agenda.