Use local SEO and get links from local directories when targeting a specific region
You can, for example, partner with blogs to develop holiday shopping and product guides.
Work with online publications to write product reviews and promotional content about what you offer.
2. Create a glossary
If your products include unfamiliar terms, you should ceo email lists a glossary. Don't assume that all your customers know all the fancy terms, as a glossary is a very effective eCommerce content marketing strategy.
A glossary provides a central location for customers to learn about your products or services, including the language associated with them. This will allow them to better understand your product category and buy with confidence. When customers know what they need and buy, they are more likely to be satisfied with their purchase.
A glossary is also an effective SEO strategy. This is because people will discover your eCommerce website with a keyword search, as your website will rank higher for related terms.
3. Emails
Emails help brands bridge the gap between themselves and their customers. A recent report shows shoppers spend 138 percent more when marketed to via email. This is in comparison to those who don’t receive email offers.
Valuable insights about your brand’s website represent new opportunities to increase sales. Personalized emails can convince subscribers to engage with your blog posts. You can also use segmentation to send targeted content based on your visitor’s site behavior, location, and purchase history.
Constantly contacting your customers makes it easier for you to segment them. This helps you send the right message to the right people at the right time.
Email marketing platforms also allow brands to schedule an email to automatically resend with an updated subject line to those who didn’t open the first one. This allows your brand to increase open rates with little to no effort.
4. User Generated Content
Authenticity is a crucial aspect of your brand when consumers are making purchases. Customers prefer to get the correct representation of how your product will help them. As such, you can use UGC to attract new buyers with the help of former customers.