Potential buyers use digital channels to search
Posted: Mon Dec 23, 2024 7:09 am
The business context has been changing in recent years, following the path marked by the arrival and implementation of new technologies. Today, practically all companies are, in one way or another, present on the Internet . Through corporate websites, social media profiles, blogs or through platforms that allow notifications to be sent to their customers: Apps, email marketing, among others.
for alternatives before making their purchase decision. Traditional marketing, which focused on the product, has given way to a more human marketing, focused on the needs and characteristics of the user. In this new paradigm, it is no longer enough for brands to have a presence on the Internet. It is increasingly necessary for them to be interested in knowing their potential audience and developing an attractive Value Proposition that manages to capture the attention of potential customers.
Capturing quality leads is one of the main aspirations of companies today. It involves collecting information from people who, first, have been attracted by what the brand offers and, furthermore, may be interested in purchasing its products.
A database of potential customers is a treasure trove. It allows you to gather demographic information, establish an age range, and learn other data that helps to create a profile of the brand's ideal customer, or in other words: its Buyer Persona. Once this objective has been achieved, the most delicate part of the customer's journey with the brand begins: How to treat and protect the data that they have provided to the company?
Privacy policies and data protection laws were created to protect data and ensure customer security. Companies interact with their customers through various channels and must be aware of the existence and operation of these regulations on all of them. The rapid expansion of new technologies has meant that not all companies have been able to adapt to the digitalisation required to process data.
At this point, training in concepts such as Business Intelligence is essential, as it allows for the development of learning based on Datawarehouse and the understanding of other concepts such as the Datamarting methodology and SQL Server tools that allow for effective integration of services.
Continuous training is a value for both the employee who receives it and the company in which it is carried out. Although at first glance so many unfamiliar terms may seem shocking, an appropriate training itinerary will allow us to understand the behaviour of the data provided by users, as well as guarantee their privacy through appropriate treatment of the same.
This process, called data mining, allows workers to expand their knowledge in the management of data intelligence tools applied to the business environment. In this way, they will have the necessary skills to transform said data into useful information and optimize both decision-making processes and the achievement of objectives.
cybersecurity in companies
5 tips to promote cybersecurity at work
Practice active listening
A process that is usually carried out on social networks (Social Listening) involves kuwait phone number establishing protocols for tracking, monitoring and supervising the company's profiles on social networks and all those aspects that may affect its brand reputation.
Acting proactively rather than passively allows you to identify customer needs, map the company's situation, discover new market niches and business opportunities, and understand the state of the competition. It also allows the brand to anticipate customer questions, which improves the attention and support it offers.
Start actions at internal level
The first objective of the company must be that its employees carry out their activity in a safe environment . Teleworking has added new challenges to cybersecurity that involve knowledge of the threats and weaknesses that data platforms may suffer when accessed from devices outside the company.
To avoid problems, it is important that employees know how data processing works in their own company and that they can list the remote access methods they use to keep track of them. Working together with the IT department will allow the main weaknesses to be identified and a plan to ensure remote access security to be established.
Collect evidence
Whether there have already been cases of data leaks or everything is under control, it is essential to have an Action Plan that includes a protocol on the safe use of new technologies in companies , whether they are established brands or micro-enterprises. As well as developing actions tailored to each work channel and data access: mobile phones, Wi-Fi networks, CRM and all those places where a secure relationship with the company's stakeholders is necessary. Mainly, its suppliers and customers.
Anticipating problems
Planning IT security in the company helps to identify the most common types of attackers and their motivations, as well as defining how they act and the best techniques to prevent them from accessing the company's information . IT and cybersecurity specialists must be in charge of designing and implementing the different security policies on the network through the use of cryptographic and encryption technologies.
Design a Contingency Plan
With all the data from previous analysis and training in Business Intelligence and cybersecurity, employees and managers must develop a procedure to deal with possible threats that affect the reputation and prosperity of the company.
The main purpose of a Contingency Plan is to ensure the continuation of the business or to establish how to act when extraordinary situations occur and/or when there is some type of risk. In addition to considering all the resources available to deal with these situations, it is essential to clearly define the responsibilities that each team member will have.
Taking care of and protecting data security is the responsibility of the company's management, but there are many internal agents involved who can contribute their vision and knowledge to improve cybersecurity. It is also important to take care of the privacy of conversations and exchanges of data and files that take place on social networks and are normally carried out by the Community Manager.
for alternatives before making their purchase decision. Traditional marketing, which focused on the product, has given way to a more human marketing, focused on the needs and characteristics of the user. In this new paradigm, it is no longer enough for brands to have a presence on the Internet. It is increasingly necessary for them to be interested in knowing their potential audience and developing an attractive Value Proposition that manages to capture the attention of potential customers.
Capturing quality leads is one of the main aspirations of companies today. It involves collecting information from people who, first, have been attracted by what the brand offers and, furthermore, may be interested in purchasing its products.
A database of potential customers is a treasure trove. It allows you to gather demographic information, establish an age range, and learn other data that helps to create a profile of the brand's ideal customer, or in other words: its Buyer Persona. Once this objective has been achieved, the most delicate part of the customer's journey with the brand begins: How to treat and protect the data that they have provided to the company?
Privacy policies and data protection laws were created to protect data and ensure customer security. Companies interact with their customers through various channels and must be aware of the existence and operation of these regulations on all of them. The rapid expansion of new technologies has meant that not all companies have been able to adapt to the digitalisation required to process data.
At this point, training in concepts such as Business Intelligence is essential, as it allows for the development of learning based on Datawarehouse and the understanding of other concepts such as the Datamarting methodology and SQL Server tools that allow for effective integration of services.
Continuous training is a value for both the employee who receives it and the company in which it is carried out. Although at first glance so many unfamiliar terms may seem shocking, an appropriate training itinerary will allow us to understand the behaviour of the data provided by users, as well as guarantee their privacy through appropriate treatment of the same.
This process, called data mining, allows workers to expand their knowledge in the management of data intelligence tools applied to the business environment. In this way, they will have the necessary skills to transform said data into useful information and optimize both decision-making processes and the achievement of objectives.
cybersecurity in companies
5 tips to promote cybersecurity at work
Practice active listening
A process that is usually carried out on social networks (Social Listening) involves kuwait phone number establishing protocols for tracking, monitoring and supervising the company's profiles on social networks and all those aspects that may affect its brand reputation.
Acting proactively rather than passively allows you to identify customer needs, map the company's situation, discover new market niches and business opportunities, and understand the state of the competition. It also allows the brand to anticipate customer questions, which improves the attention and support it offers.
Start actions at internal level
The first objective of the company must be that its employees carry out their activity in a safe environment . Teleworking has added new challenges to cybersecurity that involve knowledge of the threats and weaknesses that data platforms may suffer when accessed from devices outside the company.
To avoid problems, it is important that employees know how data processing works in their own company and that they can list the remote access methods they use to keep track of them. Working together with the IT department will allow the main weaknesses to be identified and a plan to ensure remote access security to be established.
Collect evidence
Whether there have already been cases of data leaks or everything is under control, it is essential to have an Action Plan that includes a protocol on the safe use of new technologies in companies , whether they are established brands or micro-enterprises. As well as developing actions tailored to each work channel and data access: mobile phones, Wi-Fi networks, CRM and all those places where a secure relationship with the company's stakeholders is necessary. Mainly, its suppliers and customers.
Anticipating problems
Planning IT security in the company helps to identify the most common types of attackers and their motivations, as well as defining how they act and the best techniques to prevent them from accessing the company's information . IT and cybersecurity specialists must be in charge of designing and implementing the different security policies on the network through the use of cryptographic and encryption technologies.
Design a Contingency Plan
With all the data from previous analysis and training in Business Intelligence and cybersecurity, employees and managers must develop a procedure to deal with possible threats that affect the reputation and prosperity of the company.
The main purpose of a Contingency Plan is to ensure the continuation of the business or to establish how to act when extraordinary situations occur and/or when there is some type of risk. In addition to considering all the resources available to deal with these situations, it is essential to clearly define the responsibilities that each team member will have.
Taking care of and protecting data security is the responsibility of the company's management, but there are many internal agents involved who can contribute their vision and knowledge to improve cybersecurity. It is also important to take care of the privacy of conversations and exchanges of data and files that take place on social networks and are normally carried out by the Community Manager.