Real Time Marketing is a dynamic process
Posted: Mon Dec 23, 2024 8:04 am
Monitoring
The first fundamental thing to do is to monitor : from the latest news to events, from viral content to current trends, from online conversations to social media. In essence, it is essential to keep an eye on what is happening on the web. Everything can be an opportunity to create valuable content .
Caution : You shouldn't talk about a topic just because it's on everyone's lips at a certain moment. It's essential to always choose topics and news that are relevant to the company and database for phone numbers in line with your communication strategy . Otherwise you risk doing more harm than good (keep reading to see an example of how not to do real time marketing...)
Reactivity
which cannot be rigidly scheduled (spoiler: there are exceptions). Each phase must be fast: from the idea, to the creation of the content, to the approval and publication. It makes no sense to talk about an event that happened a month ago, don't you think?
Creativity
Creativity, of course, can never be missing .
Let's continue with the theory a little longer!
The 6 types of Real Time content
Source: R. Lieb & J. Groopman (2013). Real-Time Marketing: The Agility to Leverage 'Now'
If you want to integrate Real Time Marketing into your strategy, it is important that you keep in mind this diagram from the study conducted by Alimeter, a research and consultancy company. According to this research, real time marketing strategies can be divided into six different types based on two variables .
The first fundamental thing to do is to monitor : from the latest news to events, from viral content to current trends, from online conversations to social media. In essence, it is essential to keep an eye on what is happening on the web. Everything can be an opportunity to create valuable content .
Caution : You shouldn't talk about a topic just because it's on everyone's lips at a certain moment. It's essential to always choose topics and news that are relevant to the company and database for phone numbers in line with your communication strategy . Otherwise you risk doing more harm than good (keep reading to see an example of how not to do real time marketing...)
Reactivity
which cannot be rigidly scheduled (spoiler: there are exceptions). Each phase must be fast: from the idea, to the creation of the content, to the approval and publication. It makes no sense to talk about an event that happened a month ago, don't you think?
Creativity
Creativity, of course, can never be missing .
Let's continue with the theory a little longer!
The 6 types of Real Time content
Source: R. Lieb & J. Groopman (2013). Real-Time Marketing: The Agility to Leverage 'Now'
If you want to integrate Real Time Marketing into your strategy, it is important that you keep in mind this diagram from the study conducted by Alimeter, a research and consultancy company. According to this research, real time marketing strategies can be divided into six different types based on two variables .