It's not easy, but you'll get a long way
Posted: Mon Dec 23, 2024 8:14 am
6. Be honest and informed
Lies or polished truths are of course never good for your image, but for millennials honesty is really crucial. They are the best educated generation of consumers to date. They see through untruths immediately or do research, so that a lie can still turn against you later. Moreover, this generation is certainly not averse to sharing negative experiences on social media.
It is therefore important that the people you deploy during experiential marketing events not only tell the truth, but can also answer questions from the target group well and refer them to the right sources if they do not know the answer themselves.
Creating and maintaining long-term relationships with millennials is not easy. But with a smart experiential marketing plan, perseverance and enough digital resources to support you, you can go a long way.
Do you have any good tips or examples for experiential marketing? Let me know in a comment.
Column – It remains an interesting subject and you hospitals mailing list can write many stories about it. And then I am talking about the subject of strategic changes and the Jazz mindset (Bernstein & Barrett, 2011).
Just a little bit about the previous story ( Say yes to the mess ) in which trumpeter Eric Vloeimans spoke. Actually, he prefers not to be called a jazz musician. Too many rules have crept into a lot of jazz. Originally, jazz had the image of jam sessions, chance encounters, improvisation based on a minimal set of agreements, and at the end of the evening the bass player turned out the lights.
But much of the jazz we see today has nothing to do with this freebooter image. Bands are stiff with agreements, performances are devoid of any spontaneity, solemn solos are reeled off in exactly the same format as yesterday, the last bus is caught with ease and the conductor has a tighter grip on the orchestra and its way of working than a supervisor in a North Korean coal mine. Vloeimans calls it the jazz police. We would not be surprised if on a jazz orchestra's heyday the manager had also raised the Why, How and What. Much jazz has been ruined by the terror of binding agreements, much jazz suffers from active inertia, the deadly habit of repeating what was good.
Much jazz has been ruined by the terror of binding agreements, much jazz suffers from active inertia, the deadly habit of repeating what was good.
Lies or polished truths are of course never good for your image, but for millennials honesty is really crucial. They are the best educated generation of consumers to date. They see through untruths immediately or do research, so that a lie can still turn against you later. Moreover, this generation is certainly not averse to sharing negative experiences on social media.
It is therefore important that the people you deploy during experiential marketing events not only tell the truth, but can also answer questions from the target group well and refer them to the right sources if they do not know the answer themselves.
Creating and maintaining long-term relationships with millennials is not easy. But with a smart experiential marketing plan, perseverance and enough digital resources to support you, you can go a long way.
Do you have any good tips or examples for experiential marketing? Let me know in a comment.
Column – It remains an interesting subject and you hospitals mailing list can write many stories about it. And then I am talking about the subject of strategic changes and the Jazz mindset (Bernstein & Barrett, 2011).
Just a little bit about the previous story ( Say yes to the mess ) in which trumpeter Eric Vloeimans spoke. Actually, he prefers not to be called a jazz musician. Too many rules have crept into a lot of jazz. Originally, jazz had the image of jam sessions, chance encounters, improvisation based on a minimal set of agreements, and at the end of the evening the bass player turned out the lights.
But much of the jazz we see today has nothing to do with this freebooter image. Bands are stiff with agreements, performances are devoid of any spontaneity, solemn solos are reeled off in exactly the same format as yesterday, the last bus is caught with ease and the conductor has a tighter grip on the orchestra and its way of working than a supervisor in a North Korean coal mine. Vloeimans calls it the jazz police. We would not be surprised if on a jazz orchestra's heyday the manager had also raised the Why, How and What. Much jazz has been ruined by the terror of binding agreements, much jazz suffers from active inertia, the deadly habit of repeating what was good.
Much jazz has been ruined by the terror of binding agreements, much jazz suffers from active inertia, the deadly habit of repeating what was good.