But above all, let's define SMART objectives . What are SMART objectives? We talked about them here .
Once we have outlined our social media strategy, we need to translate all the information and insights we have collected into action .
To structure a comprehensive editorial plan we must have carried out a correct strategic analysis and defined our social media strategy.
But what are the fundamental elements for an editorial plan ? Let's find out together!
The target and the platforms
When creating the editorial plan, it is egypt mobile number digits essential to have studied and understood what our target audience is.
Who do we want to refer to? Who will see our content?
Once we have analyzed and understood our target, it will be time to decide which channels will be best to communicate with it. For each communication channel we will choose the frequency of content publication , which can be defined on a weekly or monthly basis. Each strategy is a case in itself and must be analyzed in its uniqueness . There is, however, one fundamental
thing to keep in mind : we must think about the frequency of content publication based on the duration of the entire strategy that we are going to implement. After understanding what our communication channels will be, we will set our KPIs (key performance indicators). The KPIs will be the metrics that we will use to measure the achievement of the objectives and will allow us to understand the effectiveness of our content.