A company must be responsible on principle. However, it must also be responsible in its own commercial interest. According to a recent study by Cono Communications, 90% of consumers believe that brands should be socially and environmentally responsible . Furthermore, this same research states that 84% of buyers prefer to choose responsible products whenever possible. It is therefore not surprising that in recent months we have witnessed numerous examples of charitable commercial marketing.
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Ausonia and La Caixa: two classic examples of solidarity-based commercial marketing
Recent examples of solidarity marketing
Corporate Social Responsibility has become a critical issue in companies and one of the great challenges that marketing consultants face . That is why, from the Uzink blog, we wanted to select some korea phone number sms outstanding initiatives that demonstrate the great power of this type of marketing to improve the reputation of brands and also the bottom line . Indeed, the interest is social but also commercial. Why should we deny it?
Ausonia and La Caixa: two classic examples of solidarity-based commercial marketing
What do Ausonia and La Caixa have in common? Both have turned their social responsibility policy into their greatest advertising tool.
For years, Ausonia has been communicating its commitment to the fight against breast cancer, a cause closely related to the interest of the female public.
La Caixa , for its part, has long since made the work of its foundation “Obra Social La Caixa” the true protagonist of its communication.
Recent examples of solidarity marketing
Last Christmas, Central Lechera Asturiana, in collaboration with Aldeas Infantiles, launched an emotional campaign : “El Cuarto Vaso” (The Fourth Glass) . To do so, it asked users to share the spot and, in this way, complete 100,000 liters of milk. An example of solidarity marketing aimed at virality on the Internet.