How to make an international marketing plan for an exportable product
Posted: Mon Dec 23, 2024 8:27 am
Is your brand ready to go outside of Spain? We need an international marketing plan for an exportable product. At Uzink , as marketing consultants , we advise SMEs and franchises that have decided to take the leap into new markets. That's why we're sharing some marketing tips for successfully exporting. What basic questions should you ask yourself?
Table of Contents
It's my international naming
Rethinking the 4 P's of marketing
Start thinking globally
And now… do you want to take the leap?
It's my international naming
The first big question… Can your brand name operate abroad? We want a quick and easy international marketing plan for an exportable product. But is our brand ready? We start with one of the most delicate marketing keys to successfully exporting. You probably have both your brand name and that of your products registered in Spain. However, korea whatsapp number can you operate with that name outside of the national territory? The answer is no. The first step will be to register your brand in those countries in which you want to operate.
But in addition to a legal requirement, there are other linguistic and cultural connotations to take into account . What does your name mean in another language? Does it have negative connotations? A prior analysis of these issues will allow decisions to be made. And, if the situation requires it, change the corporate identity and the entire commercial communication to be able to adapt the strategy to each location.
Rethinking the 4 P's of marketing
Experience counts. However, everything that has worked in Spain may need to be revised for another country. There are many cultural and social factors that can affect your strategy. It is time to rethink the famous 4 Ps of marketing: product, price, point of sale and promotion.
Start thinking globally
It is not difficult to come up with an international marketing plan for an exportable product, but you must be prepared. Going out to sell to other countries, whether physically or online, requires any brand to start thinking differently and develop a more ambitious marketing strategy. The term global helps us explain another of the marketing keys to successfully exporting.
Table of Contents
It's my international naming
Rethinking the 4 P's of marketing
Start thinking globally
And now… do you want to take the leap?
It's my international naming
The first big question… Can your brand name operate abroad? We want a quick and easy international marketing plan for an exportable product. But is our brand ready? We start with one of the most delicate marketing keys to successfully exporting. You probably have both your brand name and that of your products registered in Spain. However, korea whatsapp number can you operate with that name outside of the national territory? The answer is no. The first step will be to register your brand in those countries in which you want to operate.
But in addition to a legal requirement, there are other linguistic and cultural connotations to take into account . What does your name mean in another language? Does it have negative connotations? A prior analysis of these issues will allow decisions to be made. And, if the situation requires it, change the corporate identity and the entire commercial communication to be able to adapt the strategy to each location.
Rethinking the 4 P's of marketing
Experience counts. However, everything that has worked in Spain may need to be revised for another country. There are many cultural and social factors that can affect your strategy. It is time to rethink the famous 4 Ps of marketing: product, price, point of sale and promotion.
Start thinking globally
It is not difficult to come up with an international marketing plan for an exportable product, but you must be prepared. Going out to sell to other countries, whether physically or online, requires any brand to start thinking differently and develop a more ambitious marketing strategy. The term global helps us explain another of the marketing keys to successfully exporting.