Football stirs passions around the world. A sport capable of paralysing a country, uniting people under the same anthem and awakening all kinds of emotions in a single match. Can we learn something from the king of sports? At Uzink, business strategy consultants in Madrid, we want to share 7 marketing lessons that we learn from watching football.
Table of Contents
The 7 Marketing Lessons That Football Teaches Us
1. Set a Goal.
2. Define your game strategy.
3. Marketing lesson: Go out and win.
4. Work as a team.
5. Learn from every game.
6. The best marketing lesson: Create a following.
7. Live it with passion.
A great season begins.
The 7 Marketing Lessons That Football Teaches Us
1. Set a Goal.
Every team takes to the field with one main objective: to korean email address list score more goals than their opponent. This is their top priority.
The same thing happens in marketing. One of the first marketing lessons we learn is to clearly and unequivocally define the main objective towards which we are going to direct our efforts: sales , loyalty, reputation , etc.
2. Define your game strategy.
Behind every great team, there is a great coach with a great game strategy.
Your brand also needs a “Del Bosque”, a coach capable of designing and directing a good marketing strategy that makes you compete.
3. Marketing lesson: Go out and win.
As Aragonés said: “Win, win and win again.” In football, attitude is a fundamental issue. When a player is determined to win, his performance is greater and the image he projects to his opponent and his supporters determines the game’s scenario.
The situation is similar in marketing. We have to execute our strategy with a leadership attitude. This will be positive for our performance and also for the image we will project to our competitors and customers.
4. Work as a team.
A generous, supportive and united team of players will make the dream of winning possible.
In business, the same goes. Surround yourself with the best professionals, let them shine and, of course, create an environment that encourages creativity and collaboration.