Video continues to grow
Posted: Mon Dec 23, 2024 8:31 am
Mobile-only internet users tend to be younger, less urbanised and less educated than multi-device internet users, who use multiple devices to access the internet. In the coming years, hundreds of millions of people will access the internet for the first time in their lives using only a smartphone. Countries such as India and Indonesia will play a key role in this.
image: GlobalWebIndex
We upload videos to various social networks: on Facebook, 20 percent of respondents in the study did so, on Snapchat it was around 33 percent and on WhatsApp as much as 50 percent.
Also read: Video Marketing on Social Media: Channels & Formats [Ultimate Overview]
There is a good chance that you have watched online videos last month, because no less than 93 percent of all internet users did this last month. Personally, I think that Facebook and Snapchat are moving towards a (real-time) video only platform (because: also very interesting for advertisers). The graph below shows what percentage of users hotel email addresses watched a video on the platform in question last month, does this sound familiar to you?
image: GlobalWebIndex
This explosion of video offers organizations many opportunities. A quarter of online consumers already indicate that they watch videos with branded content (material in which the brand message is merged with the content). The soft side of video marketing is possibly the solution to the increasing threat of ad-blocking software , but I will tell you more about that later.
Source: YouTube channel Furtjuh
3. Snap's Spectacle
Over the past few years, a number of wearables have passed by, none of which have lived up to the sky-high expectations. Now it's Snap's turn, owner of the wildly popular app Snapchat (158 million daily(!) users) to try their luck with their smart glasses Spectacles . I recently got one in my possession and I have to say, I think it's a cool gadget and for Snapchat users I see a great added value. It's super easy to make a 10-second video and upload it to Snapchat. Where the wearable revolution failed to materialize in 2015 and 2016, 2017 could be the year in which Snapchat brings the wearable to the general public. We'll see!
image: GlobalWebIndex
We upload videos to various social networks: on Facebook, 20 percent of respondents in the study did so, on Snapchat it was around 33 percent and on WhatsApp as much as 50 percent.
Also read: Video Marketing on Social Media: Channels & Formats [Ultimate Overview]
There is a good chance that you have watched online videos last month, because no less than 93 percent of all internet users did this last month. Personally, I think that Facebook and Snapchat are moving towards a (real-time) video only platform (because: also very interesting for advertisers). The graph below shows what percentage of users hotel email addresses watched a video on the platform in question last month, does this sound familiar to you?
image: GlobalWebIndex
This explosion of video offers organizations many opportunities. A quarter of online consumers already indicate that they watch videos with branded content (material in which the brand message is merged with the content). The soft side of video marketing is possibly the solution to the increasing threat of ad-blocking software , but I will tell you more about that later.
Source: YouTube channel Furtjuh
3. Snap's Spectacle
Over the past few years, a number of wearables have passed by, none of which have lived up to the sky-high expectations. Now it's Snap's turn, owner of the wildly popular app Snapchat (158 million daily(!) users) to try their luck with their smart glasses Spectacles . I recently got one in my possession and I have to say, I think it's a cool gadget and for Snapchat users I see a great added value. It's super easy to make a 10-second video and upload it to Snapchat. Where the wearable revolution failed to materialize in 2015 and 2016, 2017 could be the year in which Snapchat brings the wearable to the general public. We'll see!