5 reasons to create your customer database
Posted: Mon Dec 23, 2024 8:33 am
A good customer database is a more powerful tool than many companies think, and it is also based on customer information that is already available from the business management itself.
Identifying the best customers, and their purchasing habits and tastes, is a basic task in order to be able to retain end customers. Small, street-level businesses are the ones that most need a good database to be able to get the most out of their relationship with customers. For several reasons:
Having a customer database allows you to reduce investment in other less segmented and effective marketing actions. After all, both in traditional and online media, everything is based on having an audience, a public to whom you can send a message according to their interests and tastes.
Actions such as discounts and promotional coupons can be more effective, as long as they are well segmented by tastes, frequency of purchase, type of products purchased, average ticket, etc.
Customer database analysis phone number in united kingdom allows us to detect business opportunities by micro-segmenting current customers. If we analyze billing data (date, amount, and purchase details) we can draw valuable conclusions to carry out new promotions or sell new products.
Improves loyalty by being able to establish conclusions on which to base our loyalty programs. If we know who the customers who buy the most are, what they buy, and when, we can establish which promotions are most appropriate to reward their loyalty.
A good customer database serves as a source for launching automated email campaigns , which can increase sales without having to make large investments or interrupt our daily business activity. New technologies have replaced expensive telemarketing and SMS campaigns with others that cost almost nothing. This is the case with sending emails or Social Networks, which, after all, are also a large database of potential customers.
Identifying the best customers, and their purchasing habits and tastes, is a basic task in order to be able to retain end customers. Small, street-level businesses are the ones that most need a good database to be able to get the most out of their relationship with customers. For several reasons:
Having a customer database allows you to reduce investment in other less segmented and effective marketing actions. After all, both in traditional and online media, everything is based on having an audience, a public to whom you can send a message according to their interests and tastes.
Actions such as discounts and promotional coupons can be more effective, as long as they are well segmented by tastes, frequency of purchase, type of products purchased, average ticket, etc.
Customer database analysis phone number in united kingdom allows us to detect business opportunities by micro-segmenting current customers. If we analyze billing data (date, amount, and purchase details) we can draw valuable conclusions to carry out new promotions or sell new products.
Improves loyalty by being able to establish conclusions on which to base our loyalty programs. If we know who the customers who buy the most are, what they buy, and when, we can establish which promotions are most appropriate to reward their loyalty.
A good customer database serves as a source for launching automated email campaigns , which can increase sales without having to make large investments or interrupt our daily business activity. New technologies have replaced expensive telemarketing and SMS campaigns with others that cost almost nothing. This is the case with sending emails or Social Networks, which, after all, are also a large database of potential customers.