Artificial intelligence (AI) gives us the ability to use technology to do things that are unique to humans. Whether that is seeing, learning, conversing or reasoning. In the past year, AI has really taken off and is being successfully applied in various sectors. Bill Gates (the co-founder of Microsoft) even thinks that AI is the 'holy grail' for technology.
Artificial intelligence offers many possibilities for B2B marketing and sales, which are often not yet used. In this article you will find a number of concrete applications for this.
First, some figures and expectations about AI:
Research firm Markets and Markets expects the AI sector to grow in value from $420 million to $5.50 billion between 2014 and 2020.
Consulting firm Gartner states that in 2018, how to get australian number for whatsapp more than 6 billion devices will require AI support.
Demandbase found that 80 percent of top executives believe AI solutions will improve employee productivity and create new jobs.
In this extensive article, Wired delves deeper into the rise of AI and argues that in the long term we will no longer program computers but train them, just like dogs.
The expected growth of AI in the coming years is confirmed by AngelList , a platform that brings together startups and investors. It currently lists 1,863 AI startups, with an average value of $4.8 million. This means that a total of $8.9 billion has been invested in AI via this platform alone.
Artificial intelligence for B2B sales and marketing
Advanced predictive analysis using artificial intelligence is one such way to use AI. With this technology, it is possible, for example, to make very good predictions about which leads have the best chance of converting into a sale.