The main benefits of SEO for e-commerce are
Posted: Mon Dec 23, 2024 9:10 am
1. Customer Findings
Having an eCommerce website without SEO is like a cake without icing. The way technology has evolved over the years has transformed the way consumers buy products. Search is now an integral part of the decision-making process, therefore ignoring SEO means you risk not being visible during your customers’ purchasing journey. When you are not visible in search results, fewer customers know about you, you sell less, and your growth slows down. At the same time, your competitors will increase sales and profits and make your competitors stronger.
So, take a look at where most of your traffic, conversions, and sales are coming from. In many cases, organic search will rank as one of your top revenue sources. For many businesses, Google drives the majority of revenue-generating traffic.
2. Increase your bottom line
Paying for website traffic can be expensive, especially if you are a business that has a lot of consumer email database serious competitors. Money is wasted on things like banner ads and dollars per click, etc. If you have effective SEO, it means that you are much less dependent on this type of traffic.
You can buy advertising, there is nothing wrong with it. However, for that you also need to have good funding. In case of any kind of financial crisis, SEO is a lifeline that helps keep profits and sales flowing.
Traffic that comes from organic searches is free. There is no cost per impression or cost per click. SEO is so popular these days that you can easily attract high-quality volumes of traffic. The good part is that you don’t need to make any direct payment. The only cost you may have to bear is hiring an SEO professional.
3. Ever Green Effect
SEO promises measurable, specific, long-lasting, and profitable results. SEO is never-ending, as long as you keep paying for your advertising, traffic will keep increasing. SEO builds on itself to grow solidly over time. Just keep building and ultimately dominate the market.
There are some instances when you take your attention away from SEO, but once you come back, you find that SEO is just as effective as before. The point is that SEO has a permanent effect with a little maintenance.
4. Customer feedback
Of course, a staple of any e-commerce site is customer reviews for each product.
According to Internet Retailer, you can increase your e-commerce conversion rate by 14-76% by adding product reviews to your online store. Jupiter Research also found that 77% of consumers read reviews before making an online purchase.
In addition to increasing conversions, customer reviews also have a positive impact on your SEO because more reviews = more content, and frequent reviews = fresh content, which Google loves to see.
To get more customer reviews, you can use a reward-based plugin like WooTheme's Reviews Get Discount option.
You can also send an email a few days after you know a customer received a product to ask if they need help, and if not, if they'd like to leave a review. Simple tricks like this will really help your SEO!
5. Social media integration
An e-commerce site wouldn’t be complete without social media! Social media signals that increase community, customer engagement, and content sharing all impact SEO. According to Forbes, “Google has been explicit that social signals play a role in its algorithm. Twitter and Facebook are important, but many of the search results on both networks are restricted. Therefore, the network that carries the most weight is Google+.”
Having an eCommerce website without SEO is like a cake without icing. The way technology has evolved over the years has transformed the way consumers buy products. Search is now an integral part of the decision-making process, therefore ignoring SEO means you risk not being visible during your customers’ purchasing journey. When you are not visible in search results, fewer customers know about you, you sell less, and your growth slows down. At the same time, your competitors will increase sales and profits and make your competitors stronger.
So, take a look at where most of your traffic, conversions, and sales are coming from. In many cases, organic search will rank as one of your top revenue sources. For many businesses, Google drives the majority of revenue-generating traffic.
2. Increase your bottom line
Paying for website traffic can be expensive, especially if you are a business that has a lot of consumer email database serious competitors. Money is wasted on things like banner ads and dollars per click, etc. If you have effective SEO, it means that you are much less dependent on this type of traffic.
You can buy advertising, there is nothing wrong with it. However, for that you also need to have good funding. In case of any kind of financial crisis, SEO is a lifeline that helps keep profits and sales flowing.
Traffic that comes from organic searches is free. There is no cost per impression or cost per click. SEO is so popular these days that you can easily attract high-quality volumes of traffic. The good part is that you don’t need to make any direct payment. The only cost you may have to bear is hiring an SEO professional.
3. Ever Green Effect
SEO promises measurable, specific, long-lasting, and profitable results. SEO is never-ending, as long as you keep paying for your advertising, traffic will keep increasing. SEO builds on itself to grow solidly over time. Just keep building and ultimately dominate the market.
There are some instances when you take your attention away from SEO, but once you come back, you find that SEO is just as effective as before. The point is that SEO has a permanent effect with a little maintenance.
4. Customer feedback
Of course, a staple of any e-commerce site is customer reviews for each product.
According to Internet Retailer, you can increase your e-commerce conversion rate by 14-76% by adding product reviews to your online store. Jupiter Research also found that 77% of consumers read reviews before making an online purchase.
In addition to increasing conversions, customer reviews also have a positive impact on your SEO because more reviews = more content, and frequent reviews = fresh content, which Google loves to see.
To get more customer reviews, you can use a reward-based plugin like WooTheme's Reviews Get Discount option.
You can also send an email a few days after you know a customer received a product to ask if they need help, and if not, if they'd like to leave a review. Simple tricks like this will really help your SEO!
5. Social media integration
An e-commerce site wouldn’t be complete without social media! Social media signals that increase community, customer engagement, and content sharing all impact SEO. According to Forbes, “Google has been explicit that social signals play a role in its algorithm. Twitter and Facebook are important, but many of the search results on both networks are restricted. Therefore, the network that carries the most weight is Google+.”