Two people from behind wearing inclusive yoga clothing from Superfit Hero.
Posted: Mon Dec 23, 2024 9:17 am
7. Fitness is for everyone
Two people from behind wearing inclusive yoga clothing from Superfit Hero.
In 2024, fitness is no longer limited by unrealistic ideals. Brands like Superfit Hero , which have been committed to inclusive sizing from the start , are already one step ahead.
Just a few years ago, social media, especially Instagram, was saturated with over-produced images promoting unattainable beauty standards: thin, muscular bodies in almost unrealistic settings.
But today, thanks to body positivity and more open conversations about topics like fatphobia, ableism, and the failings of toxic wellness culture, fitness is evolving into something more inclusive and authentic. More than just a trend, this reflects a profound and welcome societal shift.
Trends like flexercise , which promotes a more free-form and personalised approach to exercise, are breaking away from the rigid norms of the past. Influencers and fitness figures of all shapes, sizes and abilities are now leading the conversation, showing that movement is for everyone.
Bottom Line: For DTC fitness brands, the key to success in 2024 is representation. Expanding available sizes is not only good business practice, but also a statement of inclusivity.
Additionally, using authentic content that reflects canada whatsapp number list the real diversity of customers helps to deeply connect with modern audiences. Emily is working on an ambassador program for her brand and focusing on highlighting user-generated content: “You don’t need to put together a magazine set. What people value now are real stories, authentic experiences.”
8. Fitness creators and personal brands are booming
Two people posing in different sets of sportswear
At the start of the pandemic, many New York fitness instructors shifted to online teaching, fueling the growth of their personal brands and creating an unexpected demand for camera-friendly apparel.
At the start of the pandemic, many New York fitness instructors shifted to online teaching, fueling the growth of their personal brands and creating an unexpected demand for camera-friendly apparel.
While fitness influencers are nothing new, the pandemic has led more fitness instructors and professionals to explore their potential on camera and teach live virtually. Platforms like TikTok and Patreon have fueled this trend, supporting the creator economy and providing tools for anyone to monetize their talent or passion.
The shift to virtual classes transformed the way instructors viewed their jobs. Teaching online required a new set of skills, such as knowing how to broadcast on camera. Many found they had a knack for it, and used their own channels to generate content and bounce back after schools closed.
“It’s amazing to see so many instructors creating their own personal brands,” says Taylin. “It’s really motivating that they now have an additional income.”
Bottom Line: This boom offers unique opportunities for both creators and DTC fitness brands. Creating your own content humanizes brands and allows for more personal connections with audiences. Plus, the trend opens the door to collaborations with emerging creators for sponsored content. If your brand has fitness professionals as clients, now is the time to help them stand out.
Emily Hsu, for example, saw her business grow during the pandemic thanks to this shift. “Suddenly, trainers were on Zoom, recording for YouTube and for their websites, content that was going to be there forever,” Emily says. “They wanted clothes that looked good on camera.”
Two people from behind wearing inclusive yoga clothing from Superfit Hero.
In 2024, fitness is no longer limited by unrealistic ideals. Brands like Superfit Hero , which have been committed to inclusive sizing from the start , are already one step ahead.
Just a few years ago, social media, especially Instagram, was saturated with over-produced images promoting unattainable beauty standards: thin, muscular bodies in almost unrealistic settings.
But today, thanks to body positivity and more open conversations about topics like fatphobia, ableism, and the failings of toxic wellness culture, fitness is evolving into something more inclusive and authentic. More than just a trend, this reflects a profound and welcome societal shift.
Trends like flexercise , which promotes a more free-form and personalised approach to exercise, are breaking away from the rigid norms of the past. Influencers and fitness figures of all shapes, sizes and abilities are now leading the conversation, showing that movement is for everyone.
Bottom Line: For DTC fitness brands, the key to success in 2024 is representation. Expanding available sizes is not only good business practice, but also a statement of inclusivity.
Additionally, using authentic content that reflects canada whatsapp number list the real diversity of customers helps to deeply connect with modern audiences. Emily is working on an ambassador program for her brand and focusing on highlighting user-generated content: “You don’t need to put together a magazine set. What people value now are real stories, authentic experiences.”
8. Fitness creators and personal brands are booming
Two people posing in different sets of sportswear
At the start of the pandemic, many New York fitness instructors shifted to online teaching, fueling the growth of their personal brands and creating an unexpected demand for camera-friendly apparel.
At the start of the pandemic, many New York fitness instructors shifted to online teaching, fueling the growth of their personal brands and creating an unexpected demand for camera-friendly apparel.
While fitness influencers are nothing new, the pandemic has led more fitness instructors and professionals to explore their potential on camera and teach live virtually. Platforms like TikTok and Patreon have fueled this trend, supporting the creator economy and providing tools for anyone to monetize their talent or passion.
The shift to virtual classes transformed the way instructors viewed their jobs. Teaching online required a new set of skills, such as knowing how to broadcast on camera. Many found they had a knack for it, and used their own channels to generate content and bounce back after schools closed.
“It’s amazing to see so many instructors creating their own personal brands,” says Taylin. “It’s really motivating that they now have an additional income.”
Bottom Line: This boom offers unique opportunities for both creators and DTC fitness brands. Creating your own content humanizes brands and allows for more personal connections with audiences. Plus, the trend opens the door to collaborations with emerging creators for sponsored content. If your brand has fitness professionals as clients, now is the time to help them stand out.
Emily Hsu, for example, saw her business grow during the pandemic thanks to this shift. “Suddenly, trainers were on Zoom, recording for YouTube and for their websites, content that was going to be there forever,” Emily says. “They wanted clothes that looked good on camera.”