Learn ways to promote your product
Posted: Mon Dec 23, 2024 9:33 am
To promote yourself on the marketplace, you can use both paid and free tools: pay for impressions and banner placement, buy space on the main page or sidebar of the site, set the number of impressions of the product card to the buyer for a certain amount, give discounts, hold promotions, motivate buyers to write good reviews (for example, for cashback or an additional discount).
Understand the fees and payment terms
Each marketplace charges sellers a saudi arabia mobile number example commission for the platform provided. It may vary and depend on a number of factors. There is a fixed payment, as well as a commission that is calculated separately for products of different categories. For example, on Ozon, the amount of payment depends only on the product category and can range from 5 to 15% of revenue.
Wildberries has a different scheme of work, the commission is calculated using a special formula. There is a fixed fee and an additional commission, depending on the product category and several coefficients, which can range from 5 to 15%. There is an unofficial calculator that allows you to calculate the cost of storage, delivery and acceptance of goods.
AliExpress also has a calculator for calculating the commission. It ranges from 5 to 8% and depends on the product category. The fee is charged only after the order is completed.
Payments to sellers are made under certain conditions, which also differ between platforms. Ozon does this twice a month - on the 15th and 25th. In addition, this marketplace offers the service "Flexible payment schedule", by connecting which you can receive money daily (for the past day). It is available to those who:
is a resident of the Russian Federation;
has a main current account in a Russian bank;
has a commission agreement concluded 3 or more months ago (however, the service is not available if there are valid sales agreements, agency and other agreements);
meets other criteria that the site does not cover.
Ozon evaluates the seller every day automatically. The platform approves the service for those who meet all the parameters. It becomes available for connection in the personal account. Its cost is 0.75% of the daily payment amount. In addition, the marketplace freezes 10% of the product cost for additional services (return of goods, order cancellation, advertising, etc.).
Understand the fees and payment terms
Each marketplace charges sellers a saudi arabia mobile number example commission for the platform provided. It may vary and depend on a number of factors. There is a fixed payment, as well as a commission that is calculated separately for products of different categories. For example, on Ozon, the amount of payment depends only on the product category and can range from 5 to 15% of revenue.
Wildberries has a different scheme of work, the commission is calculated using a special formula. There is a fixed fee and an additional commission, depending on the product category and several coefficients, which can range from 5 to 15%. There is an unofficial calculator that allows you to calculate the cost of storage, delivery and acceptance of goods.
AliExpress also has a calculator for calculating the commission. It ranges from 5 to 8% and depends on the product category. The fee is charged only after the order is completed.
Payments to sellers are made under certain conditions, which also differ between platforms. Ozon does this twice a month - on the 15th and 25th. In addition, this marketplace offers the service "Flexible payment schedule", by connecting which you can receive money daily (for the past day). It is available to those who:
is a resident of the Russian Federation;
has a main current account in a Russian bank;
has a commission agreement concluded 3 or more months ago (however, the service is not available if there are valid sales agreements, agency and other agreements);
meets other criteria that the site does not cover.
Ozon evaluates the seller every day automatically. The platform approves the service for those who meet all the parameters. It becomes available for connection in the personal account. Its cost is 0.75% of the daily payment amount. In addition, the marketplace freezes 10% of the product cost for additional services (return of goods, order cancellation, advertising, etc.).