Advil Makes You Better Faster
Posted: Mon Dec 23, 2024 9:53 am
It is clear that brands influence your performance. But can branding also help you heal faster?
An experiment by Branthwaite and Cooper shows that they do. They divided 835 women who regularly suffered from headaches into four groups, each of which was given a different medication. Group one was given an unbranded placebo pill, group two was given a branded placebo pill, group three was given an unbranded painkiller, and group four was given a branded painkiller.
It turned out that the branded painkiller was email id database free download more effective at reducing headaches than the unbranded painkiller, and the branded placebo was more effective than the unbranded placebo.
Tip for when you buy painkillers for someone: pay just a few quarters more for an A-brand painkiller than a store brand painkiller. The person you give the painkillers to will actually heal faster!
Brand image influences performance & choice
Brand image has a significant impact on consumer behavior . Not only in terms of performance, but also in terms of product choice. As a brand, it is therefore essential to have insight into your brand image. And to use a consistent marketing strategy, in which you continue to focus on the most important brand associations that lead to sales.
An experiment by Branthwaite and Cooper shows that they do. They divided 835 women who regularly suffered from headaches into four groups, each of which was given a different medication. Group one was given an unbranded placebo pill, group two was given a branded placebo pill, group three was given an unbranded painkiller, and group four was given a branded painkiller.
It turned out that the branded painkiller was email id database free download more effective at reducing headaches than the unbranded painkiller, and the branded placebo was more effective than the unbranded placebo.
Tip for when you buy painkillers for someone: pay just a few quarters more for an A-brand painkiller than a store brand painkiller. The person you give the painkillers to will actually heal faster!
Brand image influences performance & choice
Brand image has a significant impact on consumer behavior . Not only in terms of performance, but also in terms of product choice. As a brand, it is therefore essential to have insight into your brand image. And to use a consistent marketing strategy, in which you continue to focus on the most important brand associations that lead to sales.