Social media maturity model
Posted: Thu Mar 27, 2025 9:33 am
The behavior of your target audience on your website. Think of time on site , bounces, number of pages viewed, repeat visits etc.
The performance of your competitor(s)
An audit has little value if it does not contain benchmarks. It is and remains mainly a list of figures. The b2b email list real value lies in a benchmark with your competitors and/or industry.
We usually finish the audit by filling in a so-called 'social media maturity model'. There are many models available, I often use the model below, which we developed ourselves based on existing models. Feel free to use it for your own organization.
The performance of your competitor(s)
An audit has little value if it does not contain benchmarks. It is and remains mainly a list of figures. The b2b email list real value lies in a benchmark with your competitors and/or industry.
We usually finish the audit by filling in a so-called 'social media maturity model'. There are many models available, I often use the model below, which we developed ourselves based on existing models. Feel free to use it for your own organization.