In campaigns with specific themes, such as healthy food or nutrition, to name a few, relying on micro-influencers can make all the difference.
According to Influencer Marketing Hub , micro-influencers are users who have a reach of between 1,000 and 100,000 followers on their profiles, compared to the million followers that a macro-influencer can have.
Macro-influencer campaigns have been around for a long time. While they telegram data can be successful for large brands, there are several reasons why we recommend working with the micro-influencer market:
Higher conversions. The latest trends indicate that micro-influencers, despite having a smaller reach, can generate very high conversion rates due to developing closer ties with their followers.
Less competition. Nowadays, influencer marketing is carried out by almost all major companies, so the market value of personalities with more than one million followers has increased exponentially, and campaigns end up being excessively expensive. In fact, anyone with more than one million followers is already considered a mega-influencer, or, in other words, a superstar.
Greater proximity. When a constant barrage of promoted posts is launched, users become disenchanted, finding the content overly promotional. Micro-influencers offer more authentic and credible campaigns because they are perceived as more accessible and everyday people in the values and models they promote.