And how are brands using Instagram Stories and Snapchat now?
Posted: Sat Apr 05, 2025 6:07 am
As I said in my previous post , there are all kinds: brands that are very active on Snapchat and have not yet started with Instagram Stories, others that repeat content on both platforms, those that only publish on Instagram, and also, there are those capable of generating different types of content for each, depending on the audience and objectives on each social network.
Here are some tips for building a story on either platform:
Don't create a "thread" that's too long. It's not about breaking up a phone number library YouTube video into 10-second chunks. After the fourth or fifth sequence, the risk of abandonment increases.
Combine images and videos, alternating between them. In the case of Snapchat, you can also vary the length of your photo sequences: use this to create rhythm.
When you're about to activate user interaction that requires screenshots, prompt them in the preceding sequence to capture the image . In Instagram Stories, you can go back by tapping on the left side of the screen; in Snapchat, you can't: they'll have to view it again from the beginning.
Don't limit yourself to using Instagram Stories or Snapchat to launch new product teasers, broadcast brand-related events or shows, demonstrate product applications, or announce new features. Ultimately, this is nothing more than self-promotion, and to maintain interest and repeat viewing, it's best not to fall into this trap. Alternatives? Share interesting facts related to the brand's "content territories," generate mini-interviews, create games that encourage user interaction, provide valuable information, and more.
Take advantage of all the resources at your disposal: text, video, stickers, labels... In interviews, don't record the question: it may be printed on the screen. Highlight elements of the image you want to highlight. Complement what is being said with a label. Play with the image by adding elements.
Don't miss this opportunity to try to drive traffic to your website : tell users where they can find more information and provide them with the corresponding URL superimposed on it. On Instagram Stories, it's as simple as encouraging them to click on the URL in their profile bio: the content will only be available for 24 hours, so you can change the URL again after that.
Here are some tips for building a story on either platform:
Don't create a "thread" that's too long. It's not about breaking up a phone number library YouTube video into 10-second chunks. After the fourth or fifth sequence, the risk of abandonment increases.
Combine images and videos, alternating between them. In the case of Snapchat, you can also vary the length of your photo sequences: use this to create rhythm.
When you're about to activate user interaction that requires screenshots, prompt them in the preceding sequence to capture the image . In Instagram Stories, you can go back by tapping on the left side of the screen; in Snapchat, you can't: they'll have to view it again from the beginning.
Don't limit yourself to using Instagram Stories or Snapchat to launch new product teasers, broadcast brand-related events or shows, demonstrate product applications, or announce new features. Ultimately, this is nothing more than self-promotion, and to maintain interest and repeat viewing, it's best not to fall into this trap. Alternatives? Share interesting facts related to the brand's "content territories," generate mini-interviews, create games that encourage user interaction, provide valuable information, and more.
Take advantage of all the resources at your disposal: text, video, stickers, labels... In interviews, don't record the question: it may be printed on the screen. Highlight elements of the image you want to highlight. Complement what is being said with a label. Play with the image by adding elements.
Don't miss this opportunity to try to drive traffic to your website : tell users where they can find more information and provide them with the corresponding URL superimposed on it. On Instagram Stories, it's as simple as encouraging them to click on the URL in their profile bio: the content will only be available for 24 hours, so you can change the URL again after that.