One of the most important characteristics of niche markets is the specificity of their audience. Take the time to understand them and learn about all their characteristics.
It's very important to know what platforms they use, what telegram data language they use, and —most importantly— what they're searching for online. Research which social networks will allow you to communicate directly with your target audience.
The smaller your audience, the easier it should be to identify them and provide them with your content.
Take advantage of the features each platform offers to reach your potential customers beyond your blog or website.
Establishing communication with your audience will allow you to understand their true needs. Identify what they're looking for in the area in which your business operates.
This research should not only be geared toward improving your products, but also toward discovering what you have to offer on your various platforms. This way, the efforts you invest in keeping your site updated with original content will have better results : you'll know that what you're doing is what your audience is asking for.
When using Inbound Marketing, sales are the final step that will come as a bonus if you build a relationship based on the exchange of useful, engaging, and relevant information.